Suggestions
Nick Rowley
Family adventure travel enthusiast with extensive experience in social media and marketing
Nick Rowley is a content creator, filmer, and editor based in Boise, Idaho, known for his work with Rowley Adventures, a family-focused travel and adventure brand. He has built a significant online presence, amassing over 2 million followers across social media platforms, where he shares his family's adventures and travel experiences.
Professional Background
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Current Role: Rowley serves as a filmer, editor, and dad at Rowley Adventures since December 2021. The brand emphasizes family adventure travel and showcases their experiences living out their dreams.
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Previous Experience: He has a diverse background in marketing and media. Rowley founded Idea Distribution LLC in 2013 and co-founded BabyBety, which he was involved with until May 2023. His previous roles include Senior Manager of Social Media Partnerships at Reynolds American Inc. and Senior Manager of Influencer Marketing at ExpertVoice. He also held positions in brand marketing at Under Armour and ARMA Energy, focusing on action sports and athlete marketing.12
Skills and Recognition
Rowley is recognized for his marketing acumen and creative vision. He has received multiple recommendations for his contributions to marketing teams, highlighting his ability to enhance brand visibility and engagement through compelling content.1
Personal Life
As a dad, Rowley integrates family experiences into his work, making his content relatable to other families interested in travel and adventure. His approach combines professional filmmaking and editing skills with personal storytelling, creating an engaging narrative for his audience.1
Highlights
We had so much fun attending the FIRST EVER YouTube Creator Collective held in Boise, ID!
Met tons of other local creators and heard some amazing success stories of everybody’s journey.
Can’t wait for more!
We did an ad for Peanuts and Kohls that turned out to be one of our MOST successful ads we have ever done.
I wasn’t sure how this was going to resonate with our audience but it hit hard and beyond our organic audience on Instagram!
I’ve had the idea of teaching my daughter about photography but always hesitated because it was so far off our normal content.
BOY WAS I WRONG!
The results of the post are below but first o wanted to highlight some of my favorite comments in relation to an ad feeling less like an ad and more like an organic piece of content.
“Alright this was the cutest ad ever”
“Their whole trip was an advertisement”
Results: 3.9M Views 48k Likes 186 Comments 3,624 Shares 211 Saves
I think this worked so well because it wasn’t slammed in your face right off the bat that it is an ad. We had product placement throughout so it was subtle and felt natural. Then at the very end we were able to plug the Peanuts collection.
I hope to see this style of partnerships more common than how many have been of “Must mention the brand in the first 5 seconds”
To me it’s proof that the more organic it feels the better it does.
