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Nick Shackelford
Structured - Konstant - Geek Out
Nick Shackelford is a professional with a proven track record of scaling social-focused campaigns to eight-figures through various channels like programmatic buying, influencers, email, and Adwords.
With a background in athletics, Nick transitioned his drive and dedication towards working with established and aspiring brands to help them achieve their marketing goals.
Nick Shackelford holds a Bachelor of Arts (BA) in Communication Strategy & Media Studies from Saint Louis University and has also studied Journalism and Communication at UC Berkeley.
Currently, he serves as the CEO and Managing Partner at Structured, following his roles as a Partner at Lucyd Media and various other positions in organizations like The Nomadik, Konstant Kreative, and more.
Nick has a diverse professional background that includes roles in digital strategy, entrepreneurship, marketing, and partnerships across different industries.
His experience ranges from being a former Goalkeeper at LA Galaxy to holding positions such as Director Of Paid Strategy, Senior Digital Strategist, and Global Social Coordinator at various companies.
Nick Shackelford's journey from athletics to marketing showcases his adaptability, determination, and ability to excel in dynamic environments, making him a sought-after professional in the marketing and business development field.
Highlights
Over 20 ads a week are what you have to be creating if things are "working" for you in your ad account... and if things AREN'T working for you.. you need to create almost double that to get things back on track.. this is the hardest part about running meta or tiktok ads.
What sucks even more is that you have to either shoot the content yourself or reachout to creators on every platform, negotiate the rate, request their address, get the product shipped, follow up with them to get the content shot, then go back and forth on revisions. This is a literal full time job and I know teams that have a bigger "creator" team than they do email and ads team combined because of the back and forth.
Say you run meta and tiktok ads right now - how many of the ads live involve a creator or UGC style asset vs just a static or non-UGC? from the access of accounts I see and or mange it is almost 60/40 to 80/20 creators in the ads to not being in the ads.. That's honestly wild.
If you're needing to find the right creators -> experienced UGC creators who match allocated budget and specific creator criteria within 1-3 days, across 10+ countries and verticals from
beauty pets health outdoors
- get automated creator payments and full content usage rights in perpetuity it's worth digging in more to find out. https://lnkd.in/gByCa6Xf
So anytime this can actually be fixed I am very FOR it being fixed or atleast sped up. Which is partly why I use Insense | TikTok & Meta Partner and have been standing behind Danil and his team for over 5 years.
Not many people are actually trying to fix the micro influencer and UC creator problem, not just in the US but abroad - which has been the hardest thing to do - you can't just do a localized voice over with a non-native looking creator and expect the ad or concept to convert remotely to how it should.
If you're looking to growth this part of your business or atleast problem solve through your current asset or creator roadblocks - it's worth talking with their team to see if makes sense for you before Q4 hits.
https://lnkd.in/gByCa6Xf
Liquid death has been making a hell of a ruckus with their recent abandon cart emails but this subscription push is just so well done.
On brand as ever.

