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Nicky Sparrow
Senior Vice President of Multicultural Sales at iHeartMedia
Nicky Sparrow is a seasoned media industry leader with over 25 years of experience at iHeartMedia.4 She currently serves as the Executive Vice President of Multicultural Sales at iHeartMedia, having been promoted to this position in January 2025.34
In her role, Sparrow is responsible for driving results for advertising partners by leveraging iHeartMedia's assets, including broadcast radio, podcasts, digital platforms, data, and events, as well as The Black Effect Podcast Network and My Cultura Podcast Network.4 She focuses on connecting clients and partners with iHeartMedia's multicultural audiences across the country.3
Sparrow's career at iHeartMedia has been marked by consistent growth and leadership:
- She joined the company in 1999 as a sales representative in Mississippi.2
- Over the years, she held various high-level management and sales roles across major markets, including Jacksonville, New Orleans, Memphis, and Tallahassee.25
- From 2016 to 2021, she served as the Market President for iHeartMedia Jacksonville.2
- In March 2021, she was appointed Senior Vice President of Multicultural Sales.2
Beyond her professional achievements, Sparrow is actively involved in community service:
- She serves on the boards of the Radio Advertising Bureau, Florida Association of Broadcasting, The First Tee of North Florida, and St. Jude Children's Research Hospital.3
- In 2024, she was named St. Jude's Partner of the Year.3
- Sparrow volunteers as a presenter at the Media Sales Institute, mentoring students at HBCUs about media sales.2
Sparrow is known for her passion for the industry, focus on collaborative team building, and commitment to meeting customer and market demands.1 Her leadership style is characterized by enthusiasm and the ability to motivate her team to deliver results.1





