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Nico Dato
Chief Marketing Officer at Entrata
Nico Dato is a prominent figure in the business world, serving as the Co-founder & CEO of PodiumHQ in Canada and the United States.
Having pursued a Bachelor of Science degree in Economics at the University of Utah, Nico has a solid educational foundation.
Nico Dato has held various key positions in renowned organizations, showcasing his diverse skill set and experience in marketing and management roles.
His professional journey includes roles such as Chief Marketing Officer at Entrata, Executive Vice President of Marketing, Vice President of Marketing, Director of Marketing at Podium, and Marketing Channel Manager at PeopleKeep.
Nico Dato has also contributed his expertise as a Demand Generation Analyst at Teleperformance, Co-Founder and Creative at DB Media Group, Editing Manager & Assistant Photographer at Faces Photography, and in various internships in businesses like Teleperformance and Car Concepts.
With a wealth of experience across marketing, management, creative, and analytical roles, Nico Dato stands out as a versatile professional with a rich background.
Highlights
Well, it took all of 3 hours to get flooded with questions and comments about Homebody. I wasn’t planning on a separate post, but now feel it’s worthwhile. We truly appreciate the overwhelming interest!
For years, our data here at Entrata has shown convincing evidence that residents are deeply interested in financial health related products, but the industry has failed to deliver on that demand with a truly integrated and seamless offering. We decided to address this problem once and for all with Homebody.
Homebody is a resident services solution focused on improving residents’ financial wellbeing through a dedicated resident-facing app. Today, those solutions are centered around renters insurance, deposit alternatives, and rent reporting. Homebody is an extension of Entrata, which means, it’s natively integrated, easily implemented, and efficiently managed by both site and corporate teams alike.
This is undoubtedly the most integrated, consolidated, and easily managed product on the market. In addition, Entrata is putting its own resources toward pushing a consumer-centric brand that drives confidence and ultimately resident participation. The Homebody brand was created by a group who has done some of the most iconic brand identities in the world. And ads, like the ones in the link below, are part of the Homebody product strategy to help your residents engage with Homebody, ultimately providing this win-win scenario:
FOR OWNERS / OPERATORS
▪️ Managing multiple contracts, vendors, and integrations is a detriment to your efficiency – with Homebody, that’s consolidated into one contract, one vendor, and one (native) integration ▪️ Lead to lease times can be decreased by having many of the traditional barriers of leasing an apartment eliminated through a natively integrated “one stop shop” solution ▪️ Site teams can focus on the other 1,000 things they have going on rather than be a promoter of insurance – the participation rate for new residents can be nearly effortless ▪️ Ancillary revenue can be consolidated and reported on within Entrata
FOR RESIDENTS
▪️ A one stop shop means residents can get into their new home faster, particularly with renters insurance, which can be added during the leasing application ▪️ Tools like rent reporting provide the possibility for residents to get credit (literally) for one of the highest monthly expenses they have, allowing them to set themselves up for whatever is next ▪️ Tools like deposit alternatives allow residents to skip the lump sum security deposit, which for many can be a barrier, and instead make monthly payments to keep their cash for everyday financial demands ▪️ And having a dedicated financial app, which allows them to easily switch between their Entrata ResidentPortal and Homebody app, enables intuitive places to tend to their home and financial wellbeing
If you would like to learn more please visit entrata.com/homebody or homebody.com.
Today we’re announcing the rounding out of our keynote lineup at Entrata Summit 2023! In addition to 6 incredible keynotes, 24 breakout sessions, and 2 entertainers, we’ll be sharing industry best practices and what we’ve been up to as a company in our quest to power hyper efficient property operations and provide the very best resident experience!
Visit entrata.com/summit to register. It won’t be one you’ll want to miss!
cc: Adam Edmunds Chase Harrington Breezy Boseman Justin Stokes Amanda Fumo Catherine Wong Jason Taylor Brian Spittler Dustin Loftus MBA, SPHR Ann Ogami Virginia Love Stephanie Fuhrman William Prendergast Scott Allan Chandler Tidwell Chris Finken Vanessa L. Cole Butterfield Seth Davis Trena King
