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Nico Neumann

Asst. Professor MBS/ Scientific Growth Advisor/ Helps with Incremental Attribution = Experimentation, Uplift Models, Audience-Targeting and MMM/ Marketing Analytics Translator and Educator

Nico Neumann is an Associate Professor at Melbourne Business School, specializing in marketing, business analytics, and technology management.17 He joined the school in 2017 as an Assistant Professor and Fellow for the Centre for Business Analytics.5

Background and Expertise

Neumann's research and work expertise revolves around:

  • Marketing automation
  • Business analytics
  • Marketing measurement
  • Digital advertising
  • Data brokers
  • Online browsing behavior13

Education and Languages

Dr. Neumann holds a PhD and is multilingual, with:

  • Native or bilingual proficiency in German
  • Full professional proficiency in English
  • Limited working proficiency in Spanish4

Career Highlights

  • Joined Melbourne Business School in 2017 as an Assistant Professor6
  • Previously worked as a senior research analyst at the University of South Australia2
  • Former attribution expert at IPG Mediabrands Sydney2
  • Recently promoted to Associate Professor at Melbourne Business School in 20247

Teaching and Research

At Melbourne Business School, Neumann:

  • Teaches marketing courses with a focus on analytics, marketing automation, and technology management2
  • Conducts research in areas related to marketing effectiveness and data-driven decision making7
  • Is associated with the Centre for Business Analytics, allowing him to pursue ad tech research interests with industry partners2

Neumann is known for his practical insights into marketing effectiveness and has spoken at industry events, emphasizing the need for a "reality check" on AI in marketing.8

Highlights

Dr. Nico Neumann tells marketers “time for a reality check on AI” at ...
Dr. Nico Neumann tells marketers “time for a reality check on AI” at ...
Sep 11 · adnews.com.au
News Bulletin: Nico Neumann follows in Ritson's footsteps; Schools ...
Sep 11 · mbs.edu
Nico Neumann to join Melbourne Business School
Nico Neumann to join Melbourne Business School

Related Questions

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Nico Neumann
Nico Neumann, photo 1
Nico Neumann, photo 2
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Location

Australia