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Nicola Lewis
Global Chief Growth Officer at Finecast
Professional Background
Nicola Lewis is an accomplished media executive known for her extensive experience in various aspects of media management, particularly in the realms of digital integration and transformation. Her career has spanned over several years, during which she has cultivated a deep understanding of the media landscape, making her a significant player in the industry. Currently, Nicola holds the esteemed position of leading the investment function at GroupM, the largest media investment group in Australia, where her expertise plays a vital role in shaping strategic media decisions that drive results for clients.
Before transitioning to the agency side of the business, Nicola sharpened her skills at prominent publishers in both Australia and the UK. Beginning her journey at Conde Nast, based in the heart of London, she gained valuable experience in sales. In 2003, Nicola made a pivotal move to Australia, where she quickly established herself as a key figure in the local media market. Her career in Australia features high-profile roles at prestigious companies such as Fairfax Media and News Corp, where she utilized her knowledge and skills to lead and innovate.
A true leader in her field, Nicola served as the National Sales Director of News Digital Media for five years. In this capacity, she demonstrated her capability to blend traditional media sales with emerging digital platforms, enhancing the company’s overall performance. After this success, she moved to the role of NSW Sales Director at News Corp Australia, overseeing integrated print and digital business operations, further showcasing her versatile strengths in managing cross-channel media initiatives.
Education and Achievements
Nicola Lewis earned her Bachelor’s Degree in Social Psychology from the renowned University of Sussex, where she developed a strong foundation in understanding consumer behavior and the psychological factors driving media consumption. This academic background has proved invaluable throughout her professional journey, providing insights that have informed her strategic approach in media sales and leadership. Additionally, she honed her analytical skills during her high school education at Kingston College, where she excelled in Political Science and Government.
Her contributions to the media industry have not gone unnoticed. In recognition of her impactful work, she was named the ninth most powerful woman in media by B&T Magazine in 2018. This accolade highlights Nicola’s influence and the respect she has garnered in an industry often dominated by formidable male figures. Furthermore, her leadership abilities were acknowledged when she was shortlisted for the Executive Leader of the Year in the Women in Media Awards, celebrating her role as a guiding force and mentor for future generations in the media sector.
Notable Work and Contributions
Throughout her career, Nicola has taken on several significant roles that reflect her expertise and achievements. As the Global Chief Growth Officer at Finecast, she is at the forefront of innovations in media and advertising technology, leading initiatives that push boundaries and set new standards in the industry. Her previous role as Chief Investment Officer at GroupM allowed her to strategically direct investments towards media that deliver exceptional results for clients.
Her deep commitment to driving growth and performance within the media landscape sets her apart. Having formerly held the title of Chief Investment Officer at Mindshare, Nicola played a critical role in shaping investment strategies that leverage data and insights to optimize advertising spend. Her earlier experience as the NSW Sales Director at News Corp Australia and National Sales Director at News Digital Media helped her to further hone her skills in leadership, team development, and client relations. At each juncture of her career, Nicola has demonstrated a unique blend of strategic vision and operational excellence.
Personal Philosophy and Industry Impact
Nicola believes in the importance of adaptability within an ever-evolving media landscape. Her strong point of view on digital transformation underscores her commitment to ongoing learning and innovation. She advocates for media professionals to embrace digital integration, recognizing that understanding the interplay between traditional and digital media is critical for success in today’s market.
Her approach to leadership emphasizes collaboration and mentorship, as she is dedicated to empowering colleagues and nurturing the next generation of media leaders. By fostering an inclusive environment and encouraging open dialogue, Nicola champions diversity and equity in the workplace, an aspect that is crucial for the growth of the media industry. Nicola’s work goes beyond mere management; it represents a forward-thinking perspective aimed at harnessing the full potential of media in a competitive landscape.
Conclusion
Nicola Lewis’s exemplary career in media has established her as a leader and visionary in the industry. With a strong educational background and a wealth of experience that spans across multiple high-stakes roles, she continues to elevate the standards of media investment and integration. As the industry matures and adapts to new technologies and consumer behaviors, Nicola’s insights and leadership will undoubtedly help shape the future of media in Australia and beyond.
tags':['media executive','digital transformation','GroupM','media investment','leadership','women in media','advocacy for diversity','media strategy','psychology','professional development'],'questions':['How did Nicola Lewis’s background in psychology influence her approach to media sales and leadership?','What significant challenges has Nicola Lewis faced in her role as Chief Investment Officer at GroupM, and how has she overcome them?','In what ways has Nicola contributed to the advancement of digital integration within the media investment sector?','What is Nicola Lewis’s vision for the future of media in the context of ongoing digital transformation?','How does Nicola Lewis mentor young professionals in the media industry to foster growth and diversity?'],
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.