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Nicolaj Vodsgaard

Knowing whats around the courner in Customer Experience Management: Branding, Marketing and Sales

Nicolaj Ostenfeldt Vodsgaard is the Chief Strategy Officer at Accrease, an award-winning consultancy specializing in Adobe Experience Cloud.1 He was appointed to this role in 2020, bringing extensive Adobe experience and a strong commercial and strategic mindset to the team.1

Prior to joining Accrease, Vodsgaard worked as an Account Executive Nordic at Adobe for several years, where he managed client relationships and worked on various aspects of digital transformation strategy and customer experience.1 He has twelve years of experience in digital solutions, including eight years of international work experience in Australia.1

Accrease is a leading Adobe specialized partner in the Nordics and has won the Adobe Partner of the Year award multiple times.34 The company was recognized as the Adobe Digital Experience Emerging Partner of the Year for Western Europe in 2023, demonstrating strong momentum in creating opportunities and closed bookings.2

Vodsgaard's role at Accrease involves bringing a holistic approach to business and technology, helping to strengthen the company's services and broaden its client base.1 His appointment was part of Accrease's strategy to build impactful client relationships and become an even stronger consultancy in empowering clients in their digital transformation.1

Highlights

Dec 28 · linkedin

The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 is out!

To all Google Analytics leading practitioners and professionals out there:

Are you considering the alternatives that can serve your company even better as an insights driven business? #SAS #Salesforce #Adobe. This report from Forrester makes it really clear that GA is not considered an Enterprise Customer Intelligence Platform anymore. Previous competative advantage for GA is rightly being dismantled by regulaters and the EU in perticular.   It is evermore clear that Google Analytics is the Vanilla of Digital Analytics and Customer insights/intelligence for Enterprises (SME's are still most likely better off with GA). GA is not a core tool/capability choice that will set your business aside from competition.

Quote from Forrester on Adobe's #1 position:

Customer references praised Adobe’s scalability and power to help them achieve goals across complex use cases. It best suits large, #insightsdriven enterprises with a well-defined #enterprisearchitecture around #digitalintelligence , which they’ll leverage extensively to achieve their #businessgoals ."

Let me know if you would like a reprint of the Forrester Digital Intelligence report shared for your own review. Accrease (Adobe Partner of the Year)

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Nicolaj Vodsgaard
Nicolaj Vodsgaard, photo 1
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Location

Aarhus C, Central Region, Denmark