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Nicole Still

Change Management Consultant - Writer - Teacher - Founder VIAJIYU, VIASINSA, The Balmain Boat Company + Drink Digital

Nicole C. Still is an esteemed storyteller and change management consultant recognized for her remarkable contributions to the business and media landscapes. Her recognition as one of Australia's "40 Under 40" exemplifies her influence and innovative approach within the digital and media sectors. Not only does she possess an innate ability to connect with others, but she also leverages these connections to inspire change and progress, a quality noted by AdNews, which refers to her as a "genuine change catalyst." With a professional career spanning over 25 years, Nicole has accumulated rich experience within three of the world's leading advertising firms: Johnson & Johnson Consumer, Unilever, and Microsoft, along with major media corporations such as Time Inc., 21st Century Fox, and Tribune Publishing. Her work extends across four continents, including Asia, North America, Europe, and Australia, allowing her to develop a profound understanding of diverse markets, particularly in BRIC economies.

As a passionate entrepreneur, Nicole has founded three successful companies: Drink Digital, The Balmain Boat Company, and VIAJIYU, which operate across the globe, including in China, the USA, Australia, and Italy. Nicole’s mission focuses on coaching teams to achieve extraordinary results, guiding them smoothly through transitions from traditional business formats to modern innovations and methodologies. She strongly believes in the mantra of "Fail fast, evolve faster," and actively encourages her teams to embrace this philosophy, emphasizing the importance of moving beyond merely managing the present to actively creating future opportunities.

Nicole's leadership style exemplifies her commitment to experiential learning, underlined by her principle of "Show, don’t tell." This approach empowers her teams to not only understand concepts but to actively engage in the learning process, fostering an environment of practical execution. Her preferred storytelling medium is video, an influential tool she uses to captivate audiences and convey powerful messages.

She holds a Master of Science in Journalism and Documentary Film from Columbia University, an esteemed institution known for training leading journalists and filmmakers. Nicole's impressive professional resume includes a tenure as Executive Producer for TIME Magazine, where she played an integral role in leading pivotal sitewide redesigns and catalyzing the online presence of TIME's Person of the Year franchise under the editorial leadership of Walter Isaacson.

Throughout her illustrious career, Nicole has excelled in a variety of industry sectors ranging from luxury and media to tech, automotive, consumer electronics, education, entertainment, fast-moving consumer goods (FMCG), and pharmaceuticals. Her unique ability to create, develop, turn around, and reimagine businesses in highly competitive environments stands as a testament to her versatility and entrepreneurial spirit. Nicole has thrived in roles that were created specifically for her skill set and vision, showcasing her capacity to drive forward-thinking strategies in an ever-evolving marketplace.

Related Questions

How did Nicole C. Still transition from journalism to change management consulting?
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Nicole Still
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Location

Florence, Tuscany, Italy