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Nicole Chiala

Nicole Chiala is a Senior Manager at ServiceNow's Workflow Design Studio, where she has dedicated over a decade to enhancing user experience. Her role involves conducting design-thinking workshops that help ServiceNow's customers maximize the value of their technology investments. Chiala emphasizes the importance of understanding end users' needs and often highlights that many organizations mistakenly believe they have a technology problem when, in fact, they may be facing a people problem—where users simply do not want or need the new technology being offered.12

Chiala's approach integrates design thinking, which focuses on building empathy with users to create solutions that genuinely meet their needs. This methodology encourages teams to engage directly with end users, asking critical questions about their experiences and challenges.12 Through these workshops, she aims to shift the perspective of her clients from viewing users as abstract personas to recognizing them as real people with specific needs and preferences.12

In addition to her managerial role, Chiala is involved in discussions around how artificial intelligence (AI) can improve customer experiences by allowing customer service representatives to focus on relationship-building while AI handles routine tasks.3 Her expertise in service design and rapid prototyping is supported by her educational background, including certification as a Scrum Product Owner from the Copenhagen Institute of Interaction Design.45

Highlights

Oct 20 · servicenow.com
How AI is improving customer experience - Workflow™ - ServiceNow
How AI is improving customer experience - Workflow™ - ServiceNow
Oct 11 · servicenow.com
[PDF] Workflow Quarterly - ServiceNow

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Nicole Chiala
Nicole Chiala, photo 1
Nicole Chiala, photo 2
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Location

Santa Cruz, California, United States