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Nicole Colayco

12-year Product Partnerships professional - Building world-class monetization and distribution alliances - Ad Technology Veteran - Head of Ads BD at Reddit - ex-Amazon, Criteo - cilantro enthusiast

Professional Background

Nicole Colayco is a seasoned expert in cross-functional team management and stakeholder alignment, with a prolific career that spans several segments of the tech and advertising industries. As the Head of Ads Business Development at Reddit, Inc., Nicole has demonstrated her skills in building strategic partnerships and leading complex projects with a clear focus on delivering value to all stakeholders involved. Her ability to foster business relationship building and management has established her as a key player in developing multi-year alliances and implementing effective strategies tailored to a variety of niche markets.

Before taking on her current role at Reddit, Nicole held various high-impact positions that have shaped her professional trajectory and influenced her expertise in product partnerships and strategy authorship. At SocialCode, she served as the Director of Business Development, where she led initiatives that optimize marketplace engagement through innovative digital strategies. As Chief Business Development Officer at Digitalchemy, LLC, she was instrumental in driving growth and product maturation, highlighting her deep understanding of the dynamics of B2B and B2B2C partnerships.

Additionally, her prior experience as Manager of Business Development - Ad Technologies at A9.com (a subsidiary of Amazon) and her roles at leading firms such as Criteo and Salesforce highlight her exceptional ability to navigate the evolving landscape of advertising technology and marketing technology. In all her endeavors, Nicole exemplifies a strong business mentality paired with hands-on skills in contract negotiation, roadmap planning, and strategic planning, solidifying her reputation as a leader in her field.

Education and Achievements

Nicole Colayco commenced her academic journey at Arcadia High School, before furthering her studies at the prestigious University of California, Berkeley, where she earned a Bachelor of Arts degree. Her educational foundation laid the groundwork for her analytical thinking and strategic approach to problem-solving, equipping her with the skills necessary to thrive in competitive environments.

Throughout her career, Nicole has become well-versed in navigating complex project management scenarios while utilizing tools such as JIRA and Tableau for pipeline management and reporting. She also remains engaged with contemporary practices, including data licensing, cross-border regulatory compliance, and consumer privacy, making her a valuable asset in any organizational structure.

Her accomplishments extend into strategic roles where she has excelled in optimizing processes and refining best practices to enhance service delivery. Nicole's commitment to excellence and continuous improvement has consistently resulted in successful outcomes, propelling her organizations forward in their strategic missions.

Achievements

Nicole's track record is punctuated by numerous significant achievements in strategic planning and partnership development. Notably, her role at Reddit, inc. has allowed her to cultivate a robust network of advertisers and content creators, ultimately driving engagement and enhancing ad performance across platforms. Her involvement in mobile distribution and social media has empowered her to work at the intersection of technology and consumer engagement, establishing best practices that resonate within the industry's competitive landscape.

As a skilled influencer, Nicole showcases her leadership capabilities by effectively leading teams across organizational boundaries and fostering a collaborative environment conducive to innovation. Her professional motto echoes her belief in leading by influencing, which has been a guiding principle throughout her career.

From her early stages as an intern at Mode Media Corporation and Smaato, to her rise through the ranks at esteemed organizations such as Salesforce and Amazon, Nicole has built a career epitomizing growth, opportunity, and unmatched expertise in advertising and business development. Her journey is characterized by a relentless pursuit of success and a dedication to leveraging opportunities that pave the way for future advancements and strategic initiatives within the industry.

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Nicole Colayco
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Location

Los Angeles Metropolitan Area