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Nicole Cuervo

Founder @ Springrose | Kellogg MBA & McCormick MS ' 22 | Deloitte | Brown U '16

Nicole Cuervo is the founder and CEO of Springrose, an adaptive intimates brand that designs easy-on intimate apparel for women with limited mobility.12 She founded Springrose in 2020 in honor of her grandmother Rose, who had chronic pain and arthritis and struggled with traditional apparel.25

Springrose's flagship product is the Easy-On Mobility Bra™, which can be put on in over eight different ways, making it highly versatile for women with various mobility limitations.2 The company aims to improve the quality of life for women with mobility limitations by helping them dress independently and with dignity.4

Nicole has a background in strategy and human-centered design.2 She graduated with an MBA from Kellogg School of Management at Northwestern University in 2022.3 Since founding Springrose, Nicole has participated in accelerator programs such as the AARP Innovation Lab and the Remarkable Accelerator.3

As a Latina entrepreneur, Nicole has faced challenges in fundraising but has successfully secured funding for her startup.3 She is passionate about serving the disability and age tech markets, recognizing the significant opportunity to make a difference in these often overlooked sectors.23

Highlights

Aug 7 · wbecnydmv.org
SpringRose, Inc. - WBEC NY DMV
Jul 17 · boldjourney.com
Meet Nicole Cuervo - Bold Journey Magazine
AgeTech Solutions for Women, By Women
AgeTech Solutions for Women, By Women
One year after graduation, founder shares her entrepreneurship ...
One year after graduation, founder shares her entrepreneurship ...
Springrose Makes Intimate Apparel More Accessible
Fall 2022 Graduate Startups Pitch Their Products and Services
Fall 2022 Graduate Startups Pitch Their Products and Services

Related Questions

What inspired Nicole Cuervo to start Springrose?
How does Springrose's adaptive intimate apparel improve daily life for women with limited mobility?
What challenges did Nicole Cuervo face while developing Springrose's products?
How does Springrose's Easy-On Mobility Bra™ work?
What feedback has Springrose received from customers so far?
Nicole Cuervo
Nicole Cuervo, photo 1
Nicole Cuervo, photo 2
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Location

Brooklyn, New York, United States