Suggestions
Nicole Handel
North American Marketing Director at MAMMUT Sports Group AG
Nicole Handel is a dedicated brand and marketing specialist with a strong passion for connecting with people both online and offline. She currently holds the position of Director of Marketing at MAMMUT North America while also collaborating with brands like Ford and Thule on social media campaigns.
Nicole's expertise lies in creating engaging digital and in-person experiences through a combination of written content, imagery, and strategic brand partnerships. She excels in leveraging her skills to drive successful marketing initiatives and brand promotion.
With a Bachelor of Science degree in Psychology from Champlain College, Nicole has a solid academic foundation that complements her practical experience in various marketing and managerial roles.
Throughout her career, Nicole has held key positions such as Instagram Brand Ambassador/Affiliate at Ford Motor Company, Marketing Director for North America, and Key Account Manager at MAMMUT Sports Group AG. Her diverse background includes roles as Retail Account Specialist at Southern Glazer's Wine & Spirits, Marketing & Sales Manager at The Whiskey Room & Rí Rá Irish Pub, English Tutor at Sanchez Family, and Psychology Operations Assistant at Champlain College.
In addition to her professional achievements, Nicole's love for dogs shines through as a prominent aspect of her personality and interests.
Highlights
Last week, I had the honor of speaking on a panel of female outdoor industry leaders at Life Time Sea Otter Classic.
We talked about mentorship, retention, raising others up, motherhood, and our unique experiences working in the outdoor industry. I was among absolute superheroes: a new mom, a former professional athlete, successful marketing professionals, women who have started and participated in mentorship programs…etc. Rachael Burnside (Panel Organizer Extraordinaire) Michelle Duffy Smith / Kate Veronneau / Celia Camargo
For me, a highlight was actually the pre-panel conversations that happened at lunch. Rebecca Rusch sat at our table (along with several other incredible and inimitable women), and the question of: “What does it take to retain women in, and welcome more women into, our industry?” arose. Everyone contributed factors of importance: fair pay, generous maternity (and paternity) leave, flexibility of scheduling, less travel and more family time.
But we also kept floating around a theme that I constantly find myself thinking about, which is human connection.
What we all wanted, more than anything (okay, maybe fair pay is #1… but bear with me here) was to be asked what we, individually and specifically, needed and wanted, and to be given flexibility of choice.
Sometimes work travel, even if to do something “fun”, is not incentivizing if we have families waiting at home without us. Sometimes 6 months of paid maternity leave is needed, and sometimes we want to get back to work sooner than that. Sometimes we want non-monetary benefits, like dog boarding paid for during work trips. And so on.
I believe that the women I was surrounded by at the Sea Otter Classic Summit are women who will change at minimum their companies (most already have), and very likely also the industry as a whole.
And while there is still much work to do, I come away from these conversations with a massive amount of pride and gratitude that, over the course of my 4 years at Mammut Sports Group AG , I have been given opportunity, respect, flexibility, and autonomy. I was reminded of this many times over the last week, and I return from Sea Otter grateful and enthusiastic about all that is to come.
- Big, special thanks to Maddie P. , who is a constant source of support, inspiration, and camaraderie.
Mammut Sports Group AG's Haldigrat HS Hooded Jacket just won Outside's Editor's Choice as Best Women's Ski Jacket of 2024 🎉
This is one of my favorite Mammut jackets, so I love watching the rest of the world love it, too!
Big thanks to all who tested & reviewed the Haldigrat for this piece.
Berne Broudy Louise Lintilhac
https://lnkd.in/e4Rzk6Vb
