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Nicole Horsford Ross

Senior Director at IAB

Nicole Horsford Ross is an accomplished and results-driven professional with a diverse background spanning various industries. She is known for her ability to drive revenue growth, excel in competitive environments, and build strong relationships and teams. Nicole has a proven track record of successfully establishing and expanding new business divisions and territories.

With a broad cross-functional expertise, Nicole's skills encompass strategic planning, business development, agency relations, training and development, reporting and analysis, project management, advertising, and account management. Her proficiency extends to marketing, brand strategy, digital sales, creative concepting, and customer relationship management.

Nicole Horsford Ross holds a Bachelor of Arts degree with a major in Communications and a minor in Business from Fordham University. She furthered her education through programs at New York University Professional & Continuing Education and completed her high school education at Westhampton Beach High School.

In her professional journey, Nicole held key roles including Senior Director of Investment & Relations, Senior Director of Member Services, and Director of Member Services at IAB (Interactive Advertising Bureau). She also served as a Marketing Consultant at LivingSocial, Vice President of Digital Sales & Marketing at Westwood One, Director of Sales at Oddcast, Marketing Communications Project Manager at EmblemHealth, and Account Executive at Saatchi & Saatchi New York.

Nicole's specialties include new market development, digital sales and marketing initiatives, sales campaigns, cross-functional collaborations, viral marketing, contract negotiations, competitive analysis, and market research. She excels in driving impactful sales strategies, fostering strong agency relationships, and spearheading successful marketing campaigns.

Highlights

Oct 6 · linkedin

IAB Tech Lab Summit: Renaissance, October 13th & 14th, will showcase innovative solutions and standards developed by @IAB Tech Lab and our members! Join some of the biggest names in advertising as they educate the industry on how to adapt & enable vastly important changes! Register Here: https://bit.ly/37p24uB #IABTechLabSummit

Sep 2 · linkedin

The 2021 IAB Annual Leadership Meeting focused on “The Great Reset” – how the ad ecosystem is addressing the tremendous upheaval and uncertainty of the last 18 months. This follow-up whitepaper developed by @Accenture and @IAB explores the key challenges facing the ad industry and the strategies leaders are implementing to navigate through this time. LEARN MORE & DOWNLOAD THE WHITE PAPER HERE: https://bit.ly/3BqHmYf #IAB

Nicole Horsford Ross
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Location

New York, New York, United States