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Nicole Martin

Vice President, Group Director of Data & Analytics at Carat

Nicole Martin is a professional with a diverse skill set that includes Strategic Planning, ROI Optimization, Marketing and Sales Analytics, Operations Analytics, Digital Marketing Measurement, Social Marketing Measurement, Search Marketing Measurement, and Digital Marketing Attribution.

With a background in KPI and Measurement Framework Development, Tool and Model Building for Performance Optimization, Project Management, and Government/Industry Partnerships, Nicole has also excelled in Quality Systems Auditing, Implementation, and Development.

She possesses expertise in Environmental Standards, International Business Development, and has designed and implemented statistically based Performance Management Systems on an enterprise scale.

Nicole is a Six Sigma Master Black Belt in SPC & Modeling, with experience in Training, Mentorship, Design of Experiments, Testing, Optimization, Software Development, Dashboard Creation, and Statistical Analysis and Model Development.

Her industry knowledge spans across Automotive, Education, Consulting, Telecommunication, Aerospace, Medical Devices, Financial Services, and Marketing/Media.

Nicole Martin holds an MBA in Business - Technology Management from the University of Phoenix, complemented by a B.Sc. Hons in Political Science from the University of Windsor.

She has held significant roles such as Vice President, Group Director of Data & Analytics at Carat, previously serving in similar positions at Starcom MediaVest Group - Performance Marketing and Quicken Loans.

Moreover, Nicole has experience as a General Manager at Perry Johnson Registrars, showcasing her diverse leadership and analytical capabilities within various industries.

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Location

Detroit, Michigan