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Nicole Papoutsis
Brand & Marketing - CPM - CMO Top 50 2021 & 2018 - AMI Mentor - B&T Award for Bravery 2021 - Mumbrella Awards juror
Professional Background
Nicole Papoutsis is a seasoned brand and marketing executive leader with over two decades of diverse experience in multiple sectors, notably banking, finance, and retail. However, her passion and commitment to making a positive impact have guided her towards the health industry over the past ten years. Nicole currently serves as the Founder of Walk This Way Marketing, a boutique communications agency she established to provide specialized marketing consulting for healthtech startups and other impact-driven organizations. Her journey from the corporate world to the realm of consultancy illustrates her dedication to empowering passionate change-makers who are determined to leave a lasting positive imprint on society.
Nicole's career trajectory has been robust and multifaceted. She has held several notable positions, demonstrating her ability to adapt and excel in varying roles. As the former Head of Brand and Marketing at Genea, a leading fertility and health service provider, she played a pivotal role in shaping the company's marketing strategy and enhancing brand visibility. Her earlier roles included Brand & Marketing Manager at Genea, Manager of Customer Experience at St.George Bank, Marketing Executive (Contract) at Firstmac, Marketing Manager for Salary Packaging at Harvey Norman, and Marketing Executive at GE. These experiences across different companies have equipped her with a comprehensive understanding of branding and marketing dynamics in both corporate and startup environments.
Education and Achievements
Nicole Papoutsis is not only revered for her professional expertise, but she is also recognized for her contributions to the marketing landscape. Among her notable accolades, she has been named a luminary on the CMO50 List in both 2021 and 2018, an esteemed recognition celebrated within the marketing community. Her exceptional skills have earned her multiple awards, underscoring her proficiency in crafting innovative marketing strategies.
In her current role at Walk This Way Marketing, Nicole focuses on providing strategic guidance to healthtech startups aiming to innovate and disrupt the marketplace. Her firm supports brands that are committed to breaking taboos and challenging the status quo, making her a sought-after consultant for organizations that aspire to inspire change and foster advancement in the healthcare sector.
Achievements
Throughout her illustrious career, Nicole Papoutsis has cultivated a reputation for designing and implementing marketing strategies that lead to game-changing brand and business growth across the APAC region. Clients and partners alike have benefited from her insights and expertise, and she continues to be a valuable resource for organizations looking to establish a strong market presence. With a clear focus on healthtech, she has positioned herself as a key influencer in helping startups navigate the unique marketing challenges within this vital sector.
Nicole’s commitment to empowering organizations and aiding them in achieving their goals is evident in her client interactions. Whether through large fractional assignments or smaller projects, her approach is always tailored to fit the specific needs of each client, ensuring that they receive the best possible outcomes from her consultancy services.
In succeeding in her mission to support health-focused organizations, Nicole brings an unparalleled level of passion and creativity. She is always open to connecting with other innovative minds, exploring new ideas, and driving forward the mission of creating a healthier world through effective marketing and branding initiatives.
