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Nicole Perrin

Nicole Perrin is the Executive Vice President of Business Intelligence at Advertiser Perceptions, a leading research firm in the advertising industry.25 She brings over a decade of experience in digital advertising, content marketing, and editorial to her role.12

Prior to joining Advertiser Perceptions, Nicole was a lead analyst at Insider Intelligence (formerly eMarketer), where she focused on key topics in digital advertising including:

  • Digital ad spending
  • Identity in advertising
  • Retail media advertising

Throughout her career, Nicole has synthesized complex information to help professionals understand important trends in digital advertising.2 She has published her insights through various media formats, including podcasts, webinars, and newsletters.2

Nicole is recognized as an advertising expert and thought leader in the industry. She has contributed to publications such as Adweek, where she has written about topics like attribution in retail media.4 Additionally, she has conducted research on advertisers' approaches to upfronts and shared insights on platforms like LinkedIn.3

At Advertiser Perceptions, Nicole is part of a team of seasoned industry experts who provide data-informed guidance and unbiased insights to media buyers and advertisers.5 Her areas of expertise likely include programmatic advertising, digital privacy, and the evolving landscape of digital advertising technologies.12

Highlights

About Us - Advertiser Perceptions
About Us - Advertiser Perceptions
Nicole Perrin - Advertiser Perceptions
Apr 11 · adweek.com
Nicole Perrin - Adweek
Nicole Perrin - Adweek
Nov 28 · digiday.com
Harnessing first-party data could help level the publisher playing field
Harnessing first-party data could help level the publisher playing field
Feb 9 · mediapost.com
Nicole Perrin - MediaPost - People

Related Questions

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What are some notable projects Nicole Perrin has led at Advertiser Perceptions?
Nicole Perrin
Nicole Perrin, photo 1
Nicole Perrin, photo 2
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Location

Chicago, Illinois