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Nicole Peterson

Sports Marketing Consultant at Toyota North America

Nicole Peterson is an experienced marketer currently working as the Experiential Marketing & National Partnerships Manager at Lexus.1 She previously held the position of Sports Marketing Senior Consultant, Olympic & Paralympic Marketing at Toyota North America from August 2017 to October 2021.1

In her role at Toyota North America, Nicole was responsible for:

  1. Managing athlete and agent relationships, including contract negotiations and asset fulfillment
  2. Coordinating internal and external event activations, such as auto shows, dealer events, and sports property activations
  3. Overseeing social channel strategy, content calendar, and community management
  4. Managing the Olympic/Paralympic budget
  5. Handling merchandise strategy, internal business unit coordination, and vehicle coordination for athletes and agencies1

Nicole has a Bachelor of Science in Kinesiology from the University of Maryland College Park.1 Her career history includes positions at Raising Cane's, Legends Football League, and The Greene Turtle Franchising Corporation, demonstrating her diverse experience in sports management, marketing, and partnerships.1

Highlights

LEXUS EXTENDS CHARITABLE EFFORTS TO THE V ...

Related Questions

What are some of Nicole Peterson's most notable achievements in sports marketing?
How did Nicole Peterson transition from Lexus to Toyota North America?
What specific strategies has Nicole Peterson implemented for Toyota's Olympic and Paralympic marketing?
Can you provide examples of successful events managed by Nicole Peterson at Toyota?
What are Nicole Peterson's key responsibilities as an Experiential Marketing & National Partnerships Manager at Lexus?
Nicole Peterson
Nicole Peterson, photo 1
Nicole Peterson, photo 2
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Location

Plano, Texas, United States