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Nicole Pontes

Farmer

Nicole Pontes is a Strategy Director at BBMG, a brand innovation studio.3 She specializes in helping brands address challenges at the intersection of sustainability and innovation, focusing on the impact of brands on society. Pontes worked at BBMG for 7 years and 7 months, serving as Strategy Director from December 2019 to April 2022.4

During her time at BBMG, Pontes worked with various high-profile clients, including:

  • Target
  • The North Face
  • Rainforest Alliance
  • Planned Parenthood
  • PepsiCo
  • prAna
  • IKEA
  • Virgin45

Pontes has been involved in several notable projects and initiatives:

  1. She facilitated a panel discussion on inspiring consumer desire for a circular economy at the Sustainable Brands 2019 conference in Detroit.1

  2. Pontes led a breakout session on the importance of storytelling and experiential learning in driving consumer participation in ocean conservation.1

  3. She contributed to the development of the Pull Factor Project, which aims to close the gap between consumers' intentions for sustainable behavior and their actual purchase decisions.1

As of May 17, 2022, Pontes announced a career change on LinkedIn, stating that she was excited to start her next chapter as a farmer.2 This indicates that she may have left her position at BBMG to pursue a new career in agriculture.

Highlights

Feb 20 · anthemawards.com
Reinventing Hungry Harvest - BBMG - Best Brand Campaign Winner
Dec 7 · bbmg.com
Making Sustainable Living the Good Life of Tomorrow - BBMG
Making Sustainable Living the Good Life of Tomorrow - BBMG
Feb 13 · Fast Company
Imagining a world of sustainable, regenerative brands Instead of an abundance of material goods, we want - Fast Company
Feb 13 · Fast Company
Imagining a world of sustainable, regenerative brands - Fast Company

Related Questions

What are some key projects Nicole Pontes has led at BBMG?
How does Nicole Pontes incorporate storytelling into her strategic work?
What is the Pull Factor Project, and how did it impact consumer behavior?
Can you provide examples of brands that have successfully implemented sustainable practices through BBMG's initiatives?
How does Nicole Pontes' work contribute to ocean conservation efforts?
Nicole Pontes
Nicole Pontes, photo 1
Nicole Pontes, photo 2
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Location

Petaluma, California, United States