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Nicole Schuman
Senior Editor at PR News
Nicole Schuman is the Managing Editor at PRNEWS, a role she assumed in May 2024 after being promoted from her previous position as Senior Editor.5 With over 20 years of experience in journalism, community building, social media, and digital content management, Schuman has established herself as a versatile professional in the communications industry.1
Career Highlights
Current Role:: As Managing Editor at PRNEWS, Schuman oversees editorial content and reports on various aspects of communications, with a particular focus on news, sports, and food industries.2 She is responsible for covering topics such as media, public relations, marketing, SEO, and social media for prnewsonline.com.1
Previous Positions::
- Senior Editor at PR News (December 2020 - May 2024)
- Reporter/Content Manager at PR News (April 2019 - December 2020)
- Freelance Social Media/Writer/Branded Content (2003 - Present)
- Community Manager at Kaplan (October 2016 - December 2018)
Academic Roles::
- Adjunct Professor of Newswriting and Reporting (Graduate level) at St. Bonaventure University (May 2023 - August 2023)
- Adjunct Professor of Social Media Strategy at Mercy University (January 2021 - May 2023)
Expertise and Skills
Schuman is known for her expertise in:
- Social media management and strategy (12+ years of experience)
- Digital content creation and curation
- Journalism and reporting
- Marketing and business development
- SEO and analytics
She has worked on various platforms including Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat.13
Education and Background
Schuman received her education from Saint Bonaventure University.1 Her career began in journalism, which she credits as the foundation for her storytelling skills and her ability to give voice to various perspectives.1
Contact Information
For professional inquiries, Nicole Schuman can be reached at nschuman@prnewsonline.com.46
Highlights
OOO. Heading to Greece for many days! I will not be checking email. See you all back at the inbox in September. Opa!
It's been quite a week at the DNC from a PR lens.
Messaging, delivery, speaker presence, digital content, audience engagement and reception all on display for interpretation and study.
The old adage of it's not what you say, it's how you say it, leveled up with speaker delivery, as it became it WAS what you said AND how you said it. 🗣
Also, if you couldn't get enough political revelry this week, Morris the Cat of 9Lives announced his run for president. Proof that you can merge a timely comms effort with corporate responsibility. We eagerly await Morris's VP announcement. 😸
And if all of this PR talk is making you tired—it may not just be you. Muck Rack released its first ever Work-Life Balance report and yes, communicators are feeling the heat. In fact, on a scale of 1 to 10 with 10 being the most stressful, communicators surveyed averaged 7.75 on their stress levels. 😖
Read more in this week's PR Roundup.
Thanks to Meredith Klein (she/her), Linda Zebian and Jennifer McKnight for their insights.
