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Nicole Smith

Sr. Manager, Brand and Community Social

Nicole Smith is a seasoned professional with 10 years of experience in leading social media, influencer, and community brand strategy at Nordstrom Rack and REI Co-op.

During her 7 years at REI Co-op, Nicole spearheaded award-winning social campaigns like Opt Outside and successfully launched the REI TikTok account, resulting in significant increases in audience growth and engagement.

Passionate about the dynamic social media landscape, Nicole excels in developing innovative content strategies that resonate with customers and align with brand objectives.

Her accomplishments include being instrumental in the organic social team at REI Co-op, which was lauded by AdAge as a 'Brand to Watch' for its impactful TikTok content strategy.

Nicole's educational background includes studies at Bellevue College, and she has held key positions at reputable organizations such as T-Mobile, Nordstrom, and Visible Technologies.

Nicole Smith
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Location

Sammamish, Washington, United States