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Nicolette Aasman
Digital Designer, Entrepreneur
Professional Background
Nicolette Aasman is a highly skilled and multifaceted Graphic Designer with over 5.5 years of experience in the graphic design industry. She has a deep understanding of both digital and print design, showcasing her versatility and creativity across various media. Nicolette has worked with an impressive roster of clients including major airlines, hotels, and automotive brands, delivering exceptional design solutions that cater to both B2B and B2C audiences.
Her career has seen her excel in various roles that leverage her design expertise and project management skills. As a Freelance Digital Designer at Points, Nicolette has honed her ability to develop responsive landing pages and compelling email designs tailored for mobile, tablet, and desktop platforms. She brings a wealth of knowledge in online best practices and is keenly aware of current design trends, allowing her to produce eye-catching materials that engage audiences effectively.
Previously, she served as the CEO and Creative Director at Innobërt, where she led creative projects from conception to completion. Her time at Points as a Senior Digital Designer (Loyalty) further developed her skills in producing high-quality visuals that resonate with consumers. Nicolette's experience extends to contract work with prominent marketing agencies like Aspen Marketing, where she contributed to the automotive sector by delivering innovative graphic designs that enhanced brand visibility.
Education and Achievements
Nicolette's academic foundation is rooted in her Bachelor of Design (B.Des) in Graphic Design from York University. This education equipped her with the theoretical and practical knowledge needed to thrive in the graphic design landscape. Over the years, she has built a substantial portfolio featuring work for notable clients such as United Airlines, Hilton, and Lexus, highlighting her ability to adapt her design style to various brand identities and market demands.
In addition to her formal education, Nicolette has continually refined her skills by staying updated with the latest design software and tools. She is proficient in Adobe Suite CC applications like Photoshop, InDesign, and Illustrator, as well as web design tools such as Dreamweaver and WordPress. Her commitment to excellence is evident not only in her design work but also in her capacity to manage projects efficiently using various project management tools like Clarizen and JIRA. Nicolette's creative output is complemented by her mastery of presentation tools, making her a valuable member of any marketing team.
Notable Projects and Key Portfolios
Nicolette's diverse portfolio showcases a range of projects that reflect her broad design capabilities. Some hallmark projects include:
- United Airlines, American Airlines, and more: Nicolette has developed stunning visuals and user experiences that engage travelers, enhancing brand loyalty and customer satisfaction.
- Hilton and PointsHound: Her work in the hospitality sector has focused on creating inviting graphic designs that amplify brand messaging and appeal to potential customers.
- Automotive clients like Jaguar and Land Rover: She produced striking graphics that aim to captivate auto enthusiasts and drive brand loyalty.
