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Nicolo' Andreula
Strategy, Storytelling, SouthWorking.
Professional Background
Nicolo' Andreula is an accomplished consultant in strategy, marketing, and public policy, renowned for his expertise in the future of work and technology disruptions. He has worked with prestigious global entities such as McKinsey and Company, Goldman Sachs, and the United Nations, showcasing his adaptability and deep understanding of complex market dynamics. Beyond consulting, Nicolo' serves as a scientific director of the Master in Digital Entrepreneurship at H-Farm, where he shapes the minds of future entrepreneurs. His teaching experience includes lecturing at respected institutions such as the Chinese University of Hong Kong, NBS Singapore, and IE Business School in Madrid, where he imparts knowledge to aspiring professionals.
Education and Achievements
Nicolo' holds an impressive educational background with an MBA from INSEAD and a Master of Science in Economics from Bocconi University. Additionally, he completed his Bachelor's degree in Economics and Social Sciences at Bocconi, enriching his foundational knowledge in these disciplines. He broadened his academic horizons further by attending a Summer School in International Relations at Fudan University and participating in an exchange program at The University of British Columbia, where he gained international exposure and insights into global economic frameworks.
His professional development is underpinned by numerous fellowships, including affiliations with the World Economic Forum and the Aspen Institute, demonstrating his commitment to engaging with thought leaders and innovators on pressing global issues. Nicolo's client list is no less impressive, featuring industry giants such as Google, Uber, Netflix, Microsoft, and Ferrari. His collaboration with these influential companies speaks volumes about his strategic prowess and ability to drive meaningful change in various sectors.
Notable Achievements and Contributions
Nicolo' is also the proud author of two notable books: "Flow Generation," which has become an Amazon bestseller and was recognized as one of Wired's Top 10 picks, and "#Phygital," published by Hoepli. His writings reflect his deep insights into the integration of technology and human experiences, particularly in the context of a rapidly evolving digital landscape. These contributions have positioned him as a thought leader in his field.
Additionally, Nicolo' has held various leadership roles across numerous organizations. As the founder and managing director of Disal Consulting S.r.l., he has leveraged his experience to help businesses thrive in competitive markets. His tenure as a global trainer at Ferrari further exemplifies his knack for mentorship and talent development, as he equipped teams with necessary skills to remain at the top of their industry.
His past roles include serving as a project fellow at the World Economic Forum, a principal at AlphaBeta Advisors, and various positions at Hofmann, which involved project advisory roles aimed at supporting historical advancements in local governance and community resilience. His experience as an engagement manager with McKinsey and as an associate with Goldman Sachs illustrates his deep understanding of high-level business strategy and financial acumen.
Personal Interests
Outside of his professional achievements, Nicolo' is known for his vibrant personality. He is an amateur surfer, illustrating his active lifestyle and love for adventure. Additionally, he enjoys karaoke, showcasing a fun-loving side that resonates with colleagues and peers alike. While he humorously notes, "I am not your Guru," his approach to engagement and personal development reflects a genuine passion for lifelong learning and people development, traits that have undoubtedly enriched his professional journey.
In summary, Nicolo' Andreula is a multi-faceted professional characterized by his strategic expertise, depth of knowledge in economics, and commitment to fostering growth in others. His contributions to consulting, academia, and literature affirm his standing as a leading figure in the realms of strategy and public policy.
Highlights
Perché scriviamo su Linkedin?
Innanzitutto per sentirci #fighi e per nutrire il nostro ego e trovare clienti. E va bene, l’abbiamo detto, ci siamo lavati la coscienza e abbiamo dato da mangiare agli #hater. Mo andiamo avanti.
Nel mio caso, oltre al narcisismo, c’è anche la voglia di tenere una sorta di diario (pubblico, ma sempre diario è!) fatto di persone, eventi e concetti che “#capitano” nella mia vita. E condividere riflessioni con amici reali e virtuali, leggere il loro (il vostro!) punto di vista e arricchire il mio, magari impegnandomi a fare qualcosa di bello o difficile (da) oggi o (per) domani.
Ieri per esempio mi sono successe due cose bellissime:
- ho fatto una chiacchierata con Mirko Maccarrone che mi ha letteralmente spalancato il suo cuore e dato delle risposte che cercavo da mesi.
Per esempio che dire “faccio #meditazione” è come dire “faccio sport”. E quindi uno deve trovare il proprio #metodo: come io odio la palestra o non riesco a correre ma adoro onde e vento, ci sono vari stili che sono più adatti a ciascuno di noi. Stamattina ho provato Six Phase, ed è stato una bomba. Se ne avete altri, prendo nota.
Oppure che oltre a vendere prodotti e ispirare persone, lo #storytelling può e deve essere applicato alla vita di ognuno di noi in funziona evolutiva. Cioè per aiutare le persone a dare un senso alle esperienze passate e una direzione a quelle future. Che è un po’ quello che cerchiamo di fare con Giulio Xhaet in Find Your Flow.
E poi, un altro regalo dei social, ho conosciuto e cenato con Giuseppe Chiorazzo in una meravigliosa campagna salentina, dove ho visualizzato il mio concetto di felicità.
Ma di questo ne parlo un’altra volta, che ora devo iniziare a lavorare! Buona giornata ☀️

La prima classe costa mille lire, la seconda cento, la terza è un venerdì pomeriggio a #Barletta con Cristiano Carriero.
Questo venerdi alle 5, col sole ancora alto e la camicia a fiori, io e Cris saliamo sul palco dei Bagni #Peppino (che ora si chiamano Zenzero Sushi & Beach Club, perché gli inglesismi e il finger food ce li abbiamo anche nella BAT) per parlare di #storytelling, soldi ed emozioni.
Tra jazz e formazione, promettiamo segreti per il successo e confessioni di fallimenti, risate e diapositive. Sarà uno dei primi talk di una 2gg piena di persone ed eventi interessanti messi insieme da Likeabee Creative Company.
Il codice sconto è ABCD50, il link lo mette quel capellone di Nicolas Capasso tra i commenti, la Royal Enfield Luigi Nigro. E forse pure io, se riesco a fare la revisione in tempo.
Ci vediamo li?

