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Nicolò Santin
CEO & Co-founder Gamindo | Top100 Forbes Under 30 (92k+ followers) | Tedx Speaker
Nicolò Santin is the CEO and Co-founder of Gamindo.3 Gamindo is a mobile platform that allows people to donate to charity by playing branded video games.25
Santin earned an undergraduate degree in Economics and a Master's degree in International Management from Ca’ Foscari University in Venice.1 His master's thesis focused on gamification and advergaming.1
In 2018, Nicolò Santin and Matteo Albrizio, who became COO of Gamindo, won first place in startup competitions, including Milan Startup Weekend, Startuppato Turin, and the Italian Innovation Award ICT.1 In March 2020, Santin was mentioned in Forbes Italy’s 100 Under 30 list in the Social Entrepreneurs category.1 As of May 2024, Santin has over 94k followers on LinkedIn.34
Highlights
Your Web Browser Choice Reveals More About You Than You Think! 😨 Economist Michael Housman discovered, in a research study involving over 30,000 people, that employees who used Firefox or Chrome stayed in their jobs 15% longer and were 19% less likely to miss work compared to those using Internet Explorer or Safari. Further analysis revealed that Firefox and Chrome users had higher sales, shorter call times, and better customer satisfaction scores.
The critical factor was not the browser itself but what it indicated about the employees. Those who chose Firefox or Chrome demonstrated initiative by seeking out and downloading a better browser, rather than sticking with the default. This resourcefulness translated into their work habits, leading them to find innovative solutions and improve their job situations.
In contrast, employees who used default browsers were more likely to follow standard procedures without questioning or seeking improvement, resulting in higher absenteeism and job dissatisfaction.
Housman's findings highlight a broader societal trend: many people accept the default options in life without questioning or seeking better alternatives. This tendency to conform to the status quo can limit personal growth and satisfaction.
So, my question is: which web browser do you use?
I wouldn't be surprised if someone tells me they're using ChatGPT or Perplexity as a browser: this would be great evidence that you're not someone who chooses default options and you are an “original thinker” as Adam Grant said.

In 2006, Nike held 47% of the running shoe market, but major competitors were slowly eroding its share. The brilliant strategy to increase sales involved making running more fun and engaging through gamification. The goal was to attract more people to the sport and further retain customers, thereby boosting demand for running shoes.
On July 13, 2006, Nike released Nike+, a sensor placed in the sole of Nike shoes that connected to an iPod. As one ran, it transmitted data such as speed, distance traveled, and calories burned.
The innovation of Nike+ lay in integrating this data into a platform that featured gaming elements like points, levels, leaderboards, badges, and avatars. Nike+ provided that extra motivation many runners lacked, helping them achieve unimaginable milestones.
Consider that a year after Nike+ was launched, the company captured 57% of the market—a 10% increase in just one year. Moreover, in the decade following Nike+'s release, runners logged 1,118,434,247 miles with the system, equivalent to about 45,000 laps around the earth.
Gamification has enormous potential in business, engagement, and worn-out soles! 😂👟
#Gamification #Nike #Nike+
