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Niels ’t Hooft

Writer & Entrepreneur, building the Immer Reading System for digital platforms

Niels 't Hooft is an accomplished writer of literature, games, and apps, with a keen interest in game development. He serves as the Co-founder & CEO of Immer, a tech company focused on revolutionizing reading experiences based in Utrecht, The Netherlands. Niels has a diverse professional background, having been involved in various roles including games media founder, newspaper journalist, Nintendo translator, online games marketeer, and digital literature researcher.

Throughout his career, Niels 't Hooft has held important positions in notable organizations. He served as an Advisor at Vlaams Audiovisueel Fonds, Co-Founder & CEO at Immer Systems, Owner at Anticlimax, Online Marketeer at Two Tribes, and Advisor at Nederlands Letterenfonds. His vast experience in different fields has contributed to his expertise and knowledge in the tech and literary industries.

Highlights

Sep 2 · linkedin

Bookstores in churches, monks who create fanned edge-paintings, and the potential for digital beauty all feature in this comment piece I wrote for The Bookseller:

Jul 25 · linkedin

These last few weeks have been crazy busy at Immer with lots of good news to share at a later date. So busy I haven't had time to share a personal thing that I'm pretty proud of… a thing that's going into my bag as I pack for my holiday that starts tomorrow, because, yes, I'm pretty much all set to leave now.

I'm talking about 'Ready Reader One', a book edited by Mike Sell and Megan Condis, published by Louisiana State University Press. It contains one of the few non-Immer-things I've written in recent years (at least for publication) – an extended version of my essay about the writer Haruki Murakami and his connection to videogames… which took a lot of effort and time (literally years!) to get right, both by me and the editors.

The book contains a ton of other interesting-looking essays around "the many ways literature depicts, engages with, and imagines videogames and gamers", that I can't wait to read while I'm away.

Last thing I'll say about it now is that I love the cover, which even matches my watchband!

Niels ’t Hooft
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Location

Utrecht, Utrecht, Netherlands