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Nik Kreinberg

Director of Growth Marketing at SmartBear Software

Nik Kreinberg is a multilingual professional proficient in English, Spanish, German, and Italian.

With a strong background in web analytics, Nik is well-versed in tools like Adobe Analytics, Google Analytics, Google DataStudio, and more.

Nik excels in web tag management and data layer management using platforms such as Google Tag Manager, Ensighten, Tealium, and Adobe DTM.

Experienced in A/B testing and personalization tools like Optimizely and Adobe Target, Nik is also skilled in CRM systems like SalesForce, IBM Silverpop, and HubSpot.

Proficient in programming languages including HTML, JavaScript, jQuery, CSS, Regex, SQL, R, and PHP, Nik brings a diverse skill set to the table.

Nik's expertise extends to audience management platforms like Demdex, Bizo, and Demandbase, as well as chat and customer engagement tools like LiveChat, Drift, and BoldChat.

Having worked with various CMSs such as WordPress, SiteCore, HubSpot, and Craft, Nik is well-versed in content management systems.

In the realm of SEO and paid media, Nik is experienced in Google Adwords, Criteo, Google Search Console, BrightEdge, SEMRush, and SEOMoz.

Nik Kreinberg studied Bachelor of Communications, Advertising at Boston University.

Currently serving as the Director of Growth Marketing at SmartBear Software, Nik has held key positions in organizations such as Toast, Inc., LogMeIn, Ensighten, Adobe, Endai Worldwide, Comodo, and Acronym Media.

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Location

Boston, Massachusetts