Suggestions
Nikhil Krishnan
Founder of Out-Of-Pocket
Nikhil Krishnan is the founder and "Thinkboi" at Out-Of-Pocket, a platform aimed at making healthcare more accessible through humor and relatable content. He has a background in sustainable development and business management, having graduated from Columbia University in 2014. His professional experience includes roles such as the Strategic Partnerships Manager at TrialSpark and Senior Industry Analyst at CB Insights, where he focused on digital health and biotechnology trends.
At Out-Of-Pocket, which he founded in February 2020, Krishnan uses memes and humor to educate people about the complexities of healthcare operations. His approach aims to demystify the healthcare system and engage a broader audience.14 He is also active on Substack, where he publishes a newsletter that has gained significant traction, reaching tens of thousands of subscribers.23
In addition to his current venture, Krishnan previously founded Get Real, a platform designed to facilitate structured online-offline friendships, and has held various internships in organizations like Uber and the Earth Institute.14 His work emphasizes a blend of humor and critical analysis of healthcare, making complex topics more digestible for the general public.
Highlights
I get so many pitch decks now for peptide companies now and basically all of them
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exclusively focus on their customer acquisition costs, their UGC/video content including AI generated marketing pipelines, and affiliate marketing strategy
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talk about how fast their turnaround time is to patients and how broad their catalog of peptides are
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do not talk at all about monitoring patients post prescription
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they all say they work with the top suppliers to provide legitimacy but don't really have a clear methodology for how they're doing this (esp with so many steps between securing the in ingredient, to shipping, to compounding)
I understand why peptides are popular - but I don't think having more companies who effectively are marketing/dropshipping companies while offloading liability and adverse events to the doctors is the right direction for healthcare
People are creating some training data for our hardware hackathon https://t.co/YNka778Uno

