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Nikhil Muralitharan

Product Marketing Manager at Chargebee

Nikhil Muralitharan is a dedicated individual with a strong passion for product development and hands-on product usage. He excels in understanding the essence of products, shaping pitches into engaging stories, and leveraging quantitative data to create impactful marketing strategies. Nikhil commenced his career in 2009 as a database programmer post his Electronics and Communication Engineering undergraduate studies. He furthered his education with a Master of Business Administration in Marketing and Communications from MICA. His professional journey includes roles as a Product Marketing Manager at Chargebee, Locus.sh, Freshdesk, rocQ Analytics, a Business Analyst at Cognizant Interactive, and various other positions showcasing his versatility. Nikhil Muralitharan invites opportunities for marketing consulting projects.

Highlights

Jun 23 · linkedin

Exciting day ahead as I take the reins of moderating an awesome (at least IMHO!) discussion on Churn and Retention, from the lens of the Finance leaders in the SaaS industry. And I've got some seriously cool folks joining me: Akriti Das, Shekar Nair, and Shakti Bharath. These brilliant minds have consulted over 100 portfolio companies, proposed 5000+ solutions, and managed millions of dollars in revenue. They're basically churn and retention SMEs!

Why this topic now? Well, apart from the usual spiel about how retaining customers is way more cost-effective than acquiring new ones, especially in a year like this with longer sales cycles and reduced contracts (and let's not forget the occasional lack of multi-year contract honoring [the horror]), we're also diving into determining which part of churn is actually good and which customers absolutely need to be retained. And who better to shed light on this than Finance leaders who deal with it day in and day out?

Hoping to post learnings from the event [if I make it on time beating the Bengaluru traffic]. If you are a Finance leader in Bengaluru, do message me / Hariram Keerthivasan in case you want to learn more about the event today / about Chargebee.

#revenuegrowth #churn #retentionstrategies #financeleaders

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Nikhil Muralitharan
Nikhil Muralitharan, photo 1
Nikhil Muralitharan, photo 2
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Location

Bangalore Urban, Karnataka, India