Suggestions
Nikhil Parachure
Growth Marketing Consultant & App Marketing Leader
Nikhil Parachure is a User Growth Consultant at Zivame, where he combines his expertise in digital marketing and growth hacking. He is recognized as a data-driven professional with a strong focus on digital marketing, CRM, and mobile-first strategies. His approach integrates innovative techniques to enhance user engagement and drive growth for the brand.
On LinkedIn, he describes himself as a "rockstar" in the digital marketing space, highlighting his passion for leveraging data to inform marketing strategies. Nikhil actively shares insights and projects related to app marketing and growth hacking, showcasing his commitment to staying at the forefront of industry trends .1
Highlights
𝗚𝗼𝗼𝗴𝗹𝗲 𝘀𝗰𝗿𝗮𝗽𝘀 𝗽𝗹𝗮𝗻 𝘁𝗼 𝗸𝗶𝗹𝗹 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗰𝗼𝗼𝗸𝗶𝗲 / 𝗔𝗽𝗽𝗹𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝘀𝗮𝗳𝗮𝗿𝗶: 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀?
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Good news retargeting campaign ROI on chrome wouldn't go crazy like it did for Apple after Apple introduced ITP (Intelligent Tracking Prevention).
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Make hey while the sun shines: While Google has scrapped its plan to kill third-party cookies there will be changes coming up with the privacy sandbox which will probably let users choose if they want to be tracked.
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Safari's market share has been growing steadily over the last few years and with campaigns about privacy it probably will keep growing. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Google conducted an experiment in early 2024 to assess the efficiency of Chrome Sandbox compared to third-party cookies and here are some of the results.
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89% efficiency in Google Display Ads and an 86% recovery in Display & Video 360 for sandbox compared to third-party cookies.
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55% efficiency in Google Display Ads with the remarketing audience for sandbox compared to third-party cookies.
Ready for 45% reduction in ROAS on your retargeting campaigns?
Ref:
𝗟𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗹𝗮𝘆 𝗖𝘂𝘀𝘁𝗼𝗺 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀 Ever feel like your app's drowning in the Play Store? You're not alone. But there's a hidden gem most marketers miss: Google Play Custom Listings.
𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘁𝗵𝗶𝘀: Personalized messages for each visitor, just like fancy landing pages on a website. Custom listings let you do the same for your app!
𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗰𝗼𝗼𝗹 𝗽𝗮𝗿𝘁:
𝗚𝗼𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀? Highlight them with separate listings! (Think fitness tracker within a health app)
𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗼𝗳𝗳𝗲𝗿 𝗳𝗼𝗿 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀? Show it off on a custom listing for that sweet referral bonus!
𝗧𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝘄𝗶𝗻 𝗯𝗮𝗰𝗸 𝗰𝗵𝘂𝗿𝗻𝗲𝗱 𝘂𝘀𝗲𝗿𝘀? Address their pain points and show them how awesome your app is now!
**What are your creative uses for custom listings? Let's hear 'em in the comments! **
#AppMarketing #GrowthHacking #MobileDev #GooglePlayTips
