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Niki Torres 🧩
Head of Growth | Financing ambitious brands and entrepreneurs | E-commerce & Retail | Reforge
Professional Background
Niki Torres is a seasoned professional with over a decade of experience in digital marketing and product management. Specializing in growth strategies that facilitate business acceleration, Niki has a proven track record of harnessing the power of digital marketing to elevate brands and drive remarkable results. Currently, she serves as the Head of Growth Marketing at Choco Up, a dynamic revenue-based financing company that is committed to significantly enhancing the growth potential of asset-light businesses.
In her current role at Choco Up, Niki has been instrumental in shaping the growth marketing strategy and implementing techniques designed to expand the company's influence in the market. Her expertise lies in connecting various aspects of digital marketing with product management, allowing her to devise comprehensive growth strategies that lead to sustained success. Niki’s mission is clear: to help asset-light businesses grow by an impressive 10x.
Before her role at Choco Up, Niki showcased her growth-oriented mindset at NOVI Health, where she served as the Head of Growth. At NOVI Health, a pioneering health tech company, she focused on improving care for individuals living with diabetes, utilizing data-driven insights to refine marketing approaches and enhance user engagement. Niki's tenure at NOVI Health further solidified her reputation as a growth leader in the health tech industry.
Niki's journey didn’t stop at NOVI Health; she also held the position of Director of Growth at Airalo, an innovative global startup in the travel and telecommunication space that has garnered backing from the prestigious Sequoia Capital. At Airalo, she played a critical role in the company's early-stage growth, implementing strategies that positioned the startup favorably within a competitive market.
Her career began at Skyscanner, a renowned global travel tech company, where she worked as a Growth Manager. Niki's foundational experiences also include various roles in marketing and account management at reputable organizations like GOODSTUPH Private Limited, Hive Consulting Pte. Ltd, and Ogilvy, where she honed her skills in digital consulting and marketing strategy development.
Education and Achievements
Niki’s academic journey began at Ateneo de Manila University, where she earned her Bachelor of Arts (B.A.) in Communications. This educational background has equipped her with essential skills in effective communication, a vital asset in her growth marketing endeavors.
Additionally, Niki has further enhanced her expertise in growth marketing through specialized training, having completed the Growth Series at Reforge. This program is known for its rigorous curriculum aimed at skillfully blending technical marketing skills with product development strategies, thus enhancing the professional capabilities of those involved in growth roles.
Podcast Production
Beyond her engagements in digital marketing and product management, Niki has emerged as a thought leader and advocate for community collaboration through her podcast, "Chief Best Friends". From 2019 to 2021, she successfully produced and hosted two seasons of this innovative podcast designed specifically to spotlight Asian female founders and the power of collaboration in the business realm. "Chief Best Friends" seeks to celebrate the pivotal role of friendships in shaping careers and businesses, delving into the stories and insights of female entrepreneurs who have leveraged their networks to achieve success. The podcast is widely accessible, available on platforms such as Apple Podcasts, Spotify, Google Podcasts, and Amazon, attracting an audience eager for inspiring narratives.
Achievements
- Over a decade of professional experience specializing in growth marketing and product management.
- Head of Growth Marketing at Choco Up, focusing on scaling asset-light businesses.
- Held pivotal roles such as Head of Growth at NOVI Health and Director of Growth at Airalo, contributing significantly to these organizations' growth trajectories.
- Produced and hosted "Chief Best Friends", a podcast celebrating Asian female founders and the significance of collaboration in the workplace, broadening the narrative around career success and community support.
