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Nikita Abraham

Product Designer at TSG, Podcaster at Ideate Podcast

Nikita Abraham is a Product Designer at The Smyth Group, where she focuses on integrating design and technology to enhance storytelling through her work. She holds a degree from Rutgers University, which has contributed to her expertise in the field. Her professional background emphasizes a blend of creativity and technical skills, allowing her to create compelling design solutions that resonate with users.

For more detailed insights into her career and projects, you can view her LinkedIn profile here .1

Highlights

Dec 20 · linkedin

Last month, the product design team at The Smyth Group held a Design Summit to define and reiterate our process. We started it off by exploring the Jobs-to-be-Done framework and gleaning principles we could apply to problem-solving. Whether you’re on a design team or simply trying to get a job done, you may find points you can apply to your process.

Take a look at our six-part series, where we define what JTBD is and how we can apply this framework to digital product design.

#jobstobedone #jtbd #design #designprinciples #productdesign #userexperience #ux #problemsolving #designprinciples

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Nikita Abraham
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Location

New York City Metropolitan Area