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NIKITA SERNACK

Founder/Creative Director at NOOKIE Pty Ltd and RUMER Pty Ltd

Nikita Sernack is an Australian fashion designer and entrepreneur based in Sydney, New South Wales.1 She is the Founder and Creative Director of two fashion brands: RUMER and NOOKIE.12

Sernack launched RUMER in June 2021, debuting the brand at Afterpay Australian Fashion Week.23 RUMER focuses on elevated daywear with a considered approach to production, using quality natural fabrics and supporting local Australian suppliers.2 The brand's aesthetic is inspired by 1970s fashion, featuring beautiful linen fabrications, earthy tones, and enchanting florals.3

Prior to RUMER, Sernack founded NOOKIE in 2008, which became a cult evening wear brand.2 NOOKIE has achieved international success, securing deals with major stockists like Bloomingdale's and Revolve.2

Sernack's background includes:

  1. Education at UNSW and St. Catherine's Waverley.1
  2. Experience in the events industry before starting her fashion career.2
  3. A family history in the Australian fashion business, which may have influenced her career path.2

Sernack is committed to Australian manufacturing, resisting pressure to move production offshore to maintain quality, fit, and style integrity.2 She also emphasizes sustainable and ethical production practices in her work with RUMER.23

Highlights

our story - Rumerthelabel
May 15 · nowtolove.com.au
How Nikita Sernack's rural childhood inspired her jaw-dropping ...
Jan 1 · rocketreach.co
Rumer Insurance Services Information - RocketReach
How Nookie designer Nikita Sernack got her start in fashion
How Nookie designer Nikita Sernack got her start in fashion

Related Questions

What inspired Nikita Sernack to start RUMER?
How did Nikita Sernack's education at UNSW influence her career?
What are some key achievements of Nikita Sernack in the fashion industry?
How does RUMER's approach to production differ from other fashion brands?
What challenges did Nikita Sernack face when launching RUMER?
NIKITA SERNACK
NIKITA SERNACK, photo 1
NIKITA SERNACK, photo 2
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Location

Sydney, New South Wales, Australia