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Nikki Gatenby

Professional Background

Nikki Gatenby is a highly accomplished business leader, coach, and author known for her impactful approach to leadership development and organizational performance. Currently serving as a Non-Executive Director, Chair, and Coach at Toucan Productions Ltd, Nikki leverages her extensive experience in the corporate world to guide organizations towards achieving their strategic goals while fostering a culture of engagement and innovation. Her commitment to building resilient business practices is reflected throughout her diverse career.

Gatenby’s professional journey includes significant roles at various esteemed organizations, including former Non-Executive Director and Coach positions at Adventure Connections, William Joseph, Clickthrough Marketing, and Sherpa Marketing UK. These roles underline Nikki's adeptness at offering strategic guidance and implementing effective coaching frameworks that enhance organizational effectiveness. Her directional roles have showcased her ability to steer organizations through changes, implementing sustainable business strategies that resonate with both employees and clients.

Not only has Gatenby excelled in the non-profit sector, having served as a Trustee at The Trust For Developing Communities, but she has also made remarkable strides in the consulting space. As a former Managing Director at Propellernet and Client Services Director at TMW Unlimited, Nikki honed her skills in client relationship management and service delivery, ensuring that client expectations were not only met but exceeded. Her early career as an Account Director at Rapp set the foundation for a career marked by innovation, strategic thinking, and a deep commitment to excellence.

Education and Achievements

Nikki Gatenby’s educational background lays a robust foundation for her professional endeavors. She studied Business and Communications at the prestigious London Business School, where she acquired critical skills in strategic thinking and effective communication. Further enhancing her educational credentials, Nikki pursued studies at INSEAD, one of the world’s leading business schools, as well as completing a Bachelor of Arts in Business Studies at Kingston University. Her academic journey also included advanced studies at Cranfield School of Management, equipping her with vital business acumen and leadership capabilities.

In addition to her extensive educational background, Gatenby has authored the bestseller "Superengaged", which achieved the remarkable distinction of being a No. 1 bestseller on Amazon in the Movers and Shakers category at launch. This work reflects her passion for employee engagement and organizational culture, underscoring her role as a thought leader in these areas. Nikki is also the Co-Founder of Menopoised, an initiative focused on empowering women in business, allowing her to advocate for diversity and inclusion within the corporate sector.

Notable Contributions

Throughout her career, Nikki has contributed to numerous boards and advisory positions, demonstrating her commitment to mentorship and community impact. As the former Board Advisor, Chair, and Coach at Clearleft, she has supported the development of strategic initiatives aimed at innovation and user experience in design and technology. Her role at Mdhub as an Advisory Board Member underscores her influence in nurturing entrepreneurial talent and supporting diverse business ecosystems.

Nikki’s role as a coach has profoundly impacted the organizations with which she has been involved, providing valuable insights that motivate leaders to cultivate high-performing teams. Her holistic approach combines practical business insight rooted in her rigorous academic background with an empathetic and engaging coaching style.

In summary, Nikki Gatenby boasts a rich tapestry of experience spanning various industries and roles. Her educational achievements, coupled with her strategic leadership in numerous organizations, render her an influential figure in the realms of business coaching and corporate governance. With a passion for enhancing corporate culture and advancing diversity in leadership, Nikki continues to forge paths towards organizational excellence and community engagement.

Highlights

Jun 6 · linkedin

It seems it’s everywhere. Yet we’re in the first hours of AI. You’re not late.

The most prolific AI tools of our future haven’t been invented, yet. You’re definitely not late (yet).

I’m not an expert, clearly, although even experts don’t appear to agree what AI actually is. Which is, um, discombobulating.

Having seen much debate, intrigue, hype and fatigue, the brilliant Beautiful Business Podcast team invited me to chat, here's 50 minutes with Chloe Bannister covering:

Embracing Change 💡 Championing human nature in collaboration with AI is key to our futures. Humanistic AI all the way 💡 Why ABBA Voyage rocks & why authenticity will be at a premium (random) 💡 Why drones have the same design principles as flying squirrels (even more random). Fact 💡 Before the 1st industrial revolution, being a Human Alarm Clock was a job (possibly the most random)

Horror Stories Sell Headlines 💡 Big predictions by Sam Altman & Elon Musk are part of the debate, but even they can’t agree, whilst they’re best positioned to navigate this 💡We humans are a bit shit at predictions, literally. In 1894 The Times newspaper predicted every street in London would be buried under 9ft of manure by 1950, due to horse drawn carriages. They didn’t account for the invention of the car. We’re in the same position 💡 We can worry about what could go wrong. There is so much that could go right (in healthcare, education and beyond) 💡 Oh, and Musk said we’d have a driverless car in 2016. Still waiting...

Enshitty-what? 💡Still, we’ve got to be careful of ENSHITTIFICATION (favourite word discovery) where platforms are set up to be positive for users, then decay into monetary extraction (think social media) 💡 AI hallucinations need to be kept in check, but it’s not all gone to the dogs 💡 Conversations about difference in opinions are essential; the outliers, the edges, are important for progress

Human First 💡 We are still humans, we’re not robots, yet 💡 How AI could enable us to be our ‘Saturday Selves’ all-day every day; being creators, innovators & dreamers to come up with ideas that may light up the world 💡 How talented people have choices, let's avoid treating them like robots

What Matters 💡 Jobs will change, yup. Why focusing AI on efficiency, with us on effectiveness, could make work MORE FUN 💡 If we automate & outsource to AI what doesn’t light us up, we can spend time on what does

Our AI Digital Companions could make us smarter, superhuman even, not by fearing change or competing, instead by working in collaboration.

We’ve been through industrial revolutions before. We don’t need to get in a spin. AI will spark change in our businesses, so embrace (don’t be replaced) your future facing leadership in the age of AI.

What say you?

🛑 Finally, I’m acutely aware that some/much of this could be wrong/naïve/out of date😅 we recorded early May. 👂 Have a listen, I would love to know what you think.

(I wrote this, not ChatGPT. Just saying)

#agencylife #AI

May 14 · linkedin

“I promise you, being at the top right of the Kraljic matrix just may change your agency life.” (Say WHAAAAAAAAAAAAAAAAAT?)

Based on the fascination I have with procurement (I know), along with years of playing the game and helping others to do the same, this 33-minute podcast is rammed full of hints, tips, insights and observations that may well help you nail your next deal with joy.

💡 How to increase pitch success rates by being brutal about how you qualify your leads 💡 The power in the mantra: ”volume is vanity, conversion is sanity” for agency leaders 💡 The necessity of feedback loops and having a 'pitch doctor' – feedback is how we learn after all 💡The need to focus on the ‘deal’ conversation as well as the ‘pitch’ work you've so beautifully crafted 💡 Defining the ideal customer profile to deliver value and elevate the agency-client relationship 💡 Understanding procurement language, learn what they are learning, to enhance your negotiation skills 💡 How to gracefully decline RFPs (you can be beautifully ruthless - and let's face it, no one wants to be a loser, or waste time on pitches they were never going to win) 💡 Knowing your odds and consciously increasing them through the value you bring  💡 Knowing what you’re prepared to trade (not to discount, ban the word discount, it does nothing for your value, literally) and knowing when to walk away 💡 Why hope is not a strategy, not a winning one anyway 💡 Playing the game and changing the game – avoiding the race to the bottom 💡 Why turning down pitches is a winning mentality to avoid wasting your teams time as you grow (could you turn down 40% of pitches as the most successful agencies do?) 💡 And that every single agency can do this

If you don’t know you’re BATNA from your Kraljic matrix, you may not be putting yourself in the best position for a successful procurement negotiation. Mike Lander has oodles of knowledge about this and years of experience in creating successful agency outcomes. I have a few opinions too (obvs).

👂 Have a listen, would love to know what you think (link to podcast in comments).

And please don’t forget to create your Value Bank and keep it up to date. It’s a wonderful place to go in times of trouble, or if some jolly soul from procurement is on the blower, (if this makes no sense at all, have a listen, it will, I promise – or get in touch and we can talk Value Banks till the cows come home).

#agencylife #procurement #winningnegotiations

Related Questions

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Nikki Gatenby
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