Sign In

Nikki Huganir

Co-Founder/Art Director

Nikki Huganir is the Co-Founder of Yes Way Rosé, a modern wine and lifestyle brand she started with her childhood friend Erica Blumenthal in 2013.12 Before co-founding Yes Way Rosé, Nikki worked in the fashion industry as a graphic designer for various publications and brands, including:

  • Senior Graphic Designer at Madewell/J.Crew (May 2011 - May 2015)
  • Art Director at p i p i t (Aug 2007 - Aug 2011)
  • Designer at The New York Times Style Magazine (May 2009 - May 2011)
  • Freelance Designer at Pentagram (June 2010)3

Nikki holds a BFA in Graphic Design from the Fashion Institute of Technology (2004-2007) and also attended Cornell University from 2000 to 2002.3

Together with Erica, Nikki turned their passion for rosé wine into a successful brand, starting with an Instagram account that quickly gained popularity. They expanded into merchandise like tote bags and t-shirts before launching their own line of French rosé wines.2 Yes Way Rosé has since grown to include still and sparkling rosés, canned wines, and rosé-based spritzes.4

Nikki's background in graphic design has been instrumental in developing the brand's visual identity and products, contributing to Yes Way Rosé's mission of spreading humor, joy, and positivity through high-quality French rosé.4

Highlights

Jan 1 · cherrybombe.com
Yes Way Rosé - Cherry Bombe
Yes Way Rosé Book - Carolina Girls
Yes Way Rose - Triangle Wine Company
Jun 30 · buywinesonline.com
Yes Way Rosé | Refreshing Rosé Wines from Provence
Feb 23 · entreprenista.com
In Conversation with Erica Blumenthal & Nikki Huganir of Yes Way ...
Oct 1 · girlboss.com
How These Two Friends Went From Instagram Queens To ... - Girlboss

Related Questions

What inspired Nikki Huganir and Erica Blumenthal to transition from fashion to the wine industry?
How did Yes Way Rosé become so popular on social media?
What are some unique products offered by Yes Way Rosé besides wine?
How did Nikki Huganir and Erica Blumenthal's backgrounds in fashion influence their approach to branding Yes Way Rosé?
What makes Yes Way Rosé different from other rosé brands?
Nikki Huganir
Nikki Huganir, photo 1
Nikki Huganir, photo 2
Add to my network

Location

New York, New York