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Nikki Lavoie
Brand Strategy 🧭 + Product Innovation 🚀 = Marketing Magic ✨ . . ┃Data nerd ┃ Earth Advocate
Nikki Lavoie is the Executive Vice President (EVP) of Marketing, Brand and Innovation at Savanta, a market research company.12 She is a dynamic professional with a diverse background in the research industry.
Career at Savanta
Nikki recently transitioned into her current role, which encompasses a wide range of responsibilities:
- Heading up the marketing team
- Overseeing product analysis and innovation
- Identifying gaps in the industry that can be addressed through Savanta's services and products
- Shaping Savanta's external image
Prior to her current position, Nikki played a crucial role in establishing Savanta's qualitative research proposition in the Americas.1
Professional Background
Nikki's career journey includes:
- Founder and CEO of Mindspark Research International, which was acquired by Savanta in early 202214
- Vice President Council Member at ESOMAR from 2019 to 20232
Expertise and Approach
Nikki is known for:
- Her entrepreneurial spirit and innovative approach to business
- Pushing boundaries and thinking outside the box
- Focusing on evolving Savanta's marketing strategy
- Balancing the needs of various stakeholders, including shareholders, clients, team members, and employees1
Personal Philosophy
Nikki emphasizes the importance of:
- Breaking rules and challenging complacency to drive growth
- Using agency rather than simply pleasing others
- Providing honest feedback to clients, even when it's challenging
- Empowering women in their careers by encouraging confidence and purposeful intentions1
Education
Nikki holds a BS in Communications with a concentration in Advertising.2
Nikki Lavoie's LinkedIn profile can be found at fr.linkedin.com/in/nikkilavoie, where she has over 500 connections.3
Highlights
We're nearly half way through April (what? I thought it was still January 😭 ), which means Earth Day (week/month?) is soon upon us.
A lot of us are doing what we can to: ⬇ Reduce usage of plastic ✈ Make more conscientious travel choices 🍃 And maybe even some are (considering) eating less meat...
But have you taken steps to proactively understand--and change--your relationship with clothing and fashion? Yeah, you.
Clothing and the material they're made of have big impacts on the environment, and in more ways than you might think. Here are just a few things to consider: 🌫 The fashion industry is one of the highest contributors to emissions, globally 👣 A 2017 study found that the fashion industry contributes 2.1 billion tons of greenhouse gasses--leaving a huge carbon footprint 💧 Fashion is the second largest consumer of water worldwide, and is responsible for 20% of wastewater 🏔 A huge amount of discarded fashion (which is growing, thanks to fast fashion) ends up in landfills. In the US alone, 85% of textile waste ends up in landfills, most of which are located in the global south.
If you're reading any of this and feel surprised that you didn't know any of this, I'd highly suggest you take 3 hours out of your day at some point this month and participate in a Textiles Untangled workshop. Right about now, you're probably asking yourself "wt flip is a Textiles Untangled workshop?" and you, my friend, are about to find out.
Check out the links in the comments below to participate in either an online version (hey global pals), or an in-person event (hey London pals), and get yourself a new sense of style--literally!
CC Sheila Suarez de Flores Marion Bizé Meghan Oliver Graeme Cade Elina Pasok Hermione Hitchin Gia Alili John Whittaker Norbert Sari Andrew Cooper Babita Earle (FMRS) Naomi Gooblar [She / Her] Indie Blackwell Elaine Rodrigo Sinead Jefferies Josephine Hansom Mark Pingol Shazia Ginai Tiama Hanson-Drury Tara Mackay
🌟 Ready to take your brand strategy to the next level in 2024? 🌟
🔍In the world of "staying ahead of the curve," Brand Strategy is the name of the game--over half of marketers surveyed by Warc find brand metrics to have the greatest impact on marketing strategy. But there are three key facets to this essential implementation that are easily overlooked in a world focused on TikTok and AI. Let's dive in:
🚀 Hyper-Personalization Reigns Supreme: Consumers crave personalized experiences now more than ever. Research by Evergage, A Salesforce Company found that 88% of marketers see measurable improvements in their businesses' results from personalization. Harness the power of data to tailor your messaging, products, and services to meet individual needs and preferences. It's not just about targeting demographics—it's about connecting on a deeper level.
💡 Embracing Ephemeral Content: Say goodbye to static, one-size-fits-all content. Embrace the ephemeral nature of platforms like Snap Inc. and Instagram Stories to create engaging, real-time experiences that capture attention and foster authenticity. Don't get sucked in to thinking it's TikTok or bust: Snapchat, who reported 414 million daily active users (and rising) in Q4 23, reports that its users spend an average of over 30 minutes per day on the platform, primarily engaging with ephemeral content.
🌐 Navigating the Metaverse: The future of brand experiences is virtual. Did you hear the letters "A" and "I" and forget about the Metaverse? A report by Goldman Sachs estimates that the market size of the metaverse could reach $800 billion by the end of 2024, and current stats have the forum valued at just over $27 billion at the start of this year.
Ready to revolutionize your brand strategy and make waves in 2024? 🌊 Start implementing these key elements and stay ahead of the competition! 💪
Shoutout to fellow Brand Warriors: Norbert Sari Julia Kirkpatrick Hudson Kathy Dini J. Joe Parker Thomas Ellis Béatrice Michel Céline Rosak Emmanuel Malard
#BrandStrategy #MarketInsights #Innovation
*Image and data credit to WARC
