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Nikki Mendonça
Global Managing Director, Software & Platforms Practice at Accenture
Nikki Mendonça is a Portuguese-Indian Brit currently residing in Miami with over 30 years of experience in the global marketing, sales & service ecosystem.
She is a Myers-Briggs ENTJ personality profile who is passionate about the Platform Economy and the transformative role of technology in our lives.
Nikki serves as the Software & Platforms Industry Practice Lead for Accenture Song, overseeing over $16bn in client revenue and driving B2B and B2C growth strategies for leading tech companies like Microsoft, SAP, Google, Meta, and Amazon.
She focuses on creating new ad revenue models for platform clients, innovating trial engines for SaaS players, and developing monetization strategies for consumer platform companies.
Prior to her current role, Nikki held the position of Global President of Accenture Interactive Operations, managing a team of over 16,000 professionals and enhancing marketing programs for flagship clients through predictive analytics and AI technologies.
Before joining Accenture, she served as the EMEA President of OMD Worldwide at Omnicom, overseeing marketing strategies for top brands like McDonald's, PepsiCo, Apple, Disney, and Google, leading the company to record revenue growth and numerous industry awards.
Nikki has been recognized as one of the Top 25 Technology Consultants & Leaders of 2023 by The Consulting Report and among the Top 50 Women Leaders of Miami in 2023 by Women We Admire.
She holds degrees from prestigious institutions such as Stanford University Graduate School of Business, Omnicom University- Harvard Business School, and UWCC University of Wales, College of Cardiff in Accounting and Finance, English & Spanish, respectively.
Her professional journey includes roles at leading organizations like Accenture, Omnicom, Capital Radio, Leo Burnett, and CIA Media Network UK, showcasing her expertise in strategic marketing, media management, and business development.
Highlights
The platform subscription economy is being radically reinvented. GenAI powered models, processes & devices are rewriting the rules of the game. Both user and machine generated content is allowing for a new algo powered reality in the multi-service lifestyle subscription model. A new bar in dynamically delivered products & services to satisfy the insatiable consumer appetite for speed, convenience & value. The battle has only just begun so getting the foundations in place NOW will sort the leaders from the laggards! Read my blog and don’t hesitate to contact me if you need help to unlock this burgeoning opportunity. #subscription #GenAI #UGC #MGC #EverythingEconomy #PlatformBusinessModel The Everything Economy: On Demand | Accenture
https://lnkd.in/e4VdkDjH
Wow! We are at such a critical inflection point, especially as exponential technologies like Generative AI are completely reinventing the B2B Saas playbook where billions of $$ are changing hands! Honored to be joined by Ada Agrait from SAP, Talisha Padgett, MBA from Microsoft, Chad Reese from Cisco & Jill Steinhour from Adobe to discuss the NEW product, marketing, sales & customer success paradigm & how they are reinventing their organizations, approaches & tech stacks to achieve a NEW performance frontier! #AdobeSummit #Accenture #GenerativeAI #B2B
