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Niko Croskery

Chief Product Officer @Whalar 🐳 - Facebook, Instagram, Snap & TikTok Creative Marketing Partner. ⇨ Building a beta product for Influencer Talent Managers ⇦

Niko Croskery is the Chief Product Officer (CPO) at Whalar, a company that specializes in connecting brands with content creators for marketing purposes. He is a founding member of Whalar and currently oversees product development for their platforms, Echo and Foam.1

Croskery has a diverse professional background; he began his career as a commercial lawyer specializing in mergers and acquisitions in New Zealand and the UK. He later transitioned into entrepreneurship, founding a software and consulting firm. His experience spans advising over 300 clients across 13 countries in areas such as business strategy, legal matters, product development, and marketing.1

Under his leadership, Whalar has focused on building innovative products tailored for the creator economy, emphasizing the importance of authentic brand partnerships and leveraging technology to enhance collaboration between brands and creators.2

Highlights

Jul 15 · linkedin

Nami Matcha is now live!

Nami Matcha, the second brand created by Moby Ventures (together with creator Ashley Alexander) is now live to the general public!

The brand was quietly launched to the “Matcha Mob” last week - the private community of 38k people that we have been building since August 2023, who have been heavily involved in helping create and shape the brand. The pre-launch was a wild success - selling more than $100k of product in the first 45 minutes, and selling out 70% of all available inventory in < 12h.

This was all done with ZERO marketing spend. What a glorious monument to the power of creators.

Initially launching in the US only, plans are already well progressed to expand the product lines and launch globally in the coming months. Watch this space.

www.namimatcha.com

Related Questions

¿Cuál fue el papel de Niko Croskery en la fundación de Whalar?
¿Qué plataformas gestionan actualmente Niko Croskery en Whalar?
¿Cuál es la trayectoria profesional de Niko Croskery antes de unirse a Whalar?
¿Qué tipo de proyectos ha liderado Niko Croskery en Whalar?
¿Cómo ha influido la experiencia de Niko Croskery en el desarrollo de Whalar?
Niko Croskery
Niko Croskery, photo 1
Niko Croskery, photo 2
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Location

Los Angeles, California, United States