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Nilay Shah

Digital & Social Media Strategist - 10+ years experience

Nilay Shah is a seasoned professional with over a decade of experience managing the Digital and Social Media operations for the Giants.

Under his leadership, the Giants have consistently ranked in the top quartile for various web metrics and have pioneered groundbreaking social media campaigns in the world of professional sports.

Nilay Shah's notable achievements include integrating tweets in game broadcasts, organizing a groundbreaking 'Social Media Night' prior to Super Bowl XLVI, and introducing augmented reality experiences for fans to virtually try on Super Bowl rings.

The Giants, under Nilay Shah's direction, received the prestigious NFL Content award for their innovative long-form interactive timeline focusing on Odell Beckham Jr.

Outside of the Giants, Nilay Shah has been involved with Brand Innovators Content Marketing at NFL Finance Pvt., demonstrating his broad expertise in digital marketing and content creation within the sports industry.

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Location

Greater New York City Area