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Nina Spannari
General Manager - Marketing & Customer Experience at Canon Australia
Professional Background
Nina Spannari is a distinguished leader in digital strategy and marketing, boasting over 20 years of extensive experience in online strategic planning, development, and multi-channel execution. Currently serving as the General Manager of Marketing & Customer Experience at Canon Australia, Nina has been instrumental in shaping the company’s digital landscape. Her previous roles at Canon include General Manager - Digital and Assistant General Manager for Digital Marketing in the Oceania region, where she successfully spearheaded marketing initiatives and projects centered on data and innovation.
Nina began her remarkable career in the digital sector with the pivotal role of setting up the digital arm of McCann Erickson, known as Zentropy, which later transitioned into MRM Worldwide. Throughout her career, she has exhibited a remarkable ability to build and manage cross-discipline teams, successfully navigating various sectors including fast-moving consumer goods (FMCG), corporate and government sectors, cultural institutions, not-for-profit organizations, and consumer electronics.
Beyond her responsibilities at Canon, Nina is also a proactive member of Canon's Diversity Council, showcasing her commitment to fostering an inclusive environment that values diverse perspectives and ideas. Her dynamic personality, energetic approach, and good sense of humor have made her a beloved leader and mentor, with a genuine passion for team development and empowerment.
Education and Achievements
Nina Spannari has a solid educational foundation that has contributed to her success in the digital marketing arena. She studied Business Administration and Management at the Macquarie Graduate School of Management, equipping her with essential skills in strategic business planning and management. Additionally, she holds a Bachelor of Arts in Industrial Design from the University of Canberra, which has provided her with a strong creative background, enhancing her ability to approach digital marketing from an innovative perspective.
Her career achievements are noteworthy; Nina has held several pivotal positions throughout her tenure in the industry. She began her career as a Project Officer in the Australian Art/Multimedia section at the National Gallery of Australia, where she contributed to the promotion and enhancement of Australia’s rich artistic culture through digital engagement. From there, she transitioned to roles such as Project Manager and Account Manager at Carbon5 and later as Business Unit Manager for Digital at Powerlan, where she honed her project management and client service skills.
At Pernod Ricard Winemakers, Nina took on the role of Global Digital Marketing Manager, where her expertise in global marketing strategies truly flourished. She played a crucial role in leading digital campaigns and optimizing brand engagement worldwide. Her position as Client Services Director at The Farm Digital further demonstrated her comprehensive understanding of digital marketing solutions, allowing her to guide teams effectively and deliver exceptional results for clients.
As she progressed in her career, Nina also served as Group Account Director at MRM Worldwide, where she leveraged her wealth of experience to lead significant projects and cultivate client relationships that emphasized results-driven marketing strategies. From nurturing teams to driving innovative ideas, her approach is consistently characterized by collaboration, creativity, and a focus on achieving measurable outcomes.
Key Achievements
- Successfully developed and implemented comprehensive digital marketing strategies at Canon Australia, driving innovation and enhancing customer engagement across various channels.
- Played a pivotal role in establishing the digital division at McCann Erickson, which laid the groundwork for the future success of MRM Worldwide.
- Demonstrated exceptional leadership by managing cross-functional teams across diverse sectors, contributing significantly to Canon's reputation as a leader in digital marketing.
- Actively involved in Canon's Diversity Council, reflecting her commitment to promoting an inclusive workplace culture.
- Delivered impactful digital marketing solutions while managing global campaigns at Pernod Ricard Winemakers, enhancing brand visibility and customer interaction on an international scale.
- Fostered a positive and engaging team environment that encouraged creativity and professional growth among her colleagues.
tags:[
20 years experience
online strategic planning
digital marketing
FMCG
consumer electronics
not for profit
government
team development
marketing initiatives
data innovation
diversity council
business administration
Macquarie Graduate School Of Management
Bachelor Of Arts
University Of Canberra
Canon Australia
Pernod Ricard
MRM Worldwide
Cross-discipline teams
Project management
Client relationships
