Suggestions
Nina Toups
Sr. Customer Marketing Manager at The Coca-Cola Company
Nina Toups is a marketing professional with experience in consumer and food service marketing across digital, social media, in-store, and print.1 She excels at identifying in-store and point-of-purchase merchandising solutions.1 Nina is driven to work with teams that value cross-functional collaboration, problem-solving, and creative activation to develop innovative ways to connect with consumers.1 She is recognized as a master workflow and project manager who designs dynamic campaign and communication timelines across full organizations.1
Nina is seeking a senior marketing position that supports brand management and funnel expansion, and allows her to serve as a strategic advisor.1 She is interested in translating consumer trend research to inform brand-building activity and is a strong cross-functional partner with a knack for bringing new ideas to life.1
Experience::
- Director of Field Marketing at Docklight (September 2021 - March 2023): Developed marketing strategies, coordinated projects, and analyzed marketing programs for key territories.1 She also led account-based marketing initiatives and personalized national marketing campaigns.1
- Senior Customer Manager, Yum! Brands International at The Coca-Cola Company (January 2020 - November 2020): Provided customer marketing program leadership for YUM! Brands International, customizing global marketing programs and managing account budgets.1
- Senior Customer Marketing Manager, West Region at The Coca-Cola Company (March 2006 - December 2019): Led annual marketing plans and initiatives for National and Area West Zone Foodservice and Specialty Retail Customers.1 She also led strategic planning for competitive accounts and leveraged industry and consumer insights to meet customer needs.1
- Chair, Coca-Cola CMO Leadership Summit (2017 - 2019): Led a committee to provide a forum for the exchange of ideas and best practices among industry leaders and partners.1
- Senior Marketing Activation Manager at The Coca-Cola Company (March 2002 - February 2006): Led integrated shopper marketing programs and collaborated with sales, brand, and agency teams.1
- Account Director at BEN Marketing Group (February 1999 - February 2002): Developed marketing strategies, managed day-to-day operations, and oversaw program development for The Coca-Cola Company.1
Education::
- Nina holds a Bachelor of Arts degree in Political Science and Government from the University of Connecticut.1
