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Nina Willdorf

Head of Platform at Canvas Ventures

Nina Willdorf is a strategic marketing leader known for her passion for problem-solving and driving growth in businesses. With a knack for addressing challenges effectively, Nina believes in understanding the 'why' before diving into the 'how'.

Currently, Nina holds the position of Head of Platform at Canvas Ventures, a boutique early-stage venture firm. Her role involves a wide range of responsibilities beyond simply writing investment checks.

Nina's diverse skill set includes product marketing, media relations, brand strategy, content marketing, business development, video production, talent advisory/network development, competitor analysis, building and leading teams, organizing events, writing, and social media management.

In addition to her current role, Nina Willdorf previously served as an Advisor at Right Click Save Ventures, further expanding her experience in the venture capital and startup ecosystem.

Highlights

Jul 30 · linkedin

Reporting live from SF Dinner Parties from the past few weeks: True Stories of the Job Market Right Now

  • 15+ years post Googles/Facebooks/Apples of the world, post mass layoffs, facing packages at 1/3 total comp.

  • 20 rounds of interviews for a VP position -- including getting flown out 3 times. To a decline for unspecified reasons.

  • "I just want to take a job at a public company for 1M a year. I think I'd be great at it and it would be fun!" [to unwanted laughter] -- former early employee at unnamed company who actually doesn't need to work again.

  • Recruiters gone wild. Ghosting, no real feedback. Vague clipped texts and emails.

Not to be a fear-monger, but for some, this is the first time people have seen a market turn. Speaking as an oldie-but-hopefully-goodie, been there done that. Super early in my career, I had lunch with an executive at Conde Nast and I was given the instruction from someone who worked with her that it was her expectation to receive a thank you note (via email) by EOD, or you were DOA. NOTED! To this day, I give myself grace and allow EO-next-day but still always follow that edict.

These are the moments when A+ people and A+ recruiters shine -- and the middling middle out.

Hearing about people forming lists of which recruiting firms/people they'll never hire when they take their next exec positions based on who is consistently falling down.

As WSJ reported yesterday, "Even as bosses are wooing superstars, there is inevitably a question gnawing at them: Is the superstar worth it? The answer is yes, our research shows."

https://lnkd.in/gGFK576j

Feb 23 · linkedin

3 years in, continuously surprised by how wonderfully supportive, kind, and FUN the venture community is. Grateful to get to share the mic at VC Comms Con this year and swap tips with Ashley Cravens Hillary Tyree Cliff Worley Kristen Ostro Angela Martin Beck Bamberger, PhD Eva Pullano Jillian Puente Caroline Caswell Stephanie Rich Katheryn Thayer and so many more!

Nina Willdorf
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Location

San Francisco Bay Area