Sign In

Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Investor, Consultant, and Public Speaker

Nir Eyal is a prominent author, speaker, and consultant known for his expertise at the intersection of psychology, technology, and business. He is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His work focuses on understanding how technology influences human behavior and how individuals can regain control over their attention in a distraction-filled world.

Eyal's background includes teaching at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He has co-founded and sold two technology companies and has been recognized by the MIT Technology Review as “The Prophet of Habit-Forming Technology”.123 His writings have appeared in reputable publications such as The Harvard Business Review, Inc., and Psychology Today, among others.12

In Indistractable, Eyal presents a four-step model aimed at helping individuals overcome distractions and achieve their goals. The book emphasizes the importance of understanding the psychology behind distraction and offers practical strategies for maintaining focus and improving productivity.24

Eyal continues to share insights and strategies on his blog, NirAndFar.com, where he provides resources for readers looking to enhance their focus and manage their time effectively.13

Highlights

May 9 · twitter

You don't have to earn your rest. You can just… take it.

Summer has a funny way of reminding me of this. It feels like a natural reset button.

But rest isn't a seasonal luxury. It's a year-round necessity.

The key is making it intentional, not a desperate recovery once burnout hits.

When we schedule rest with the same priority as work, we protect our energy before it runs out. If we don't, our minds will create their own version of rest through procrastination, distraction, and disengagement.

This week, ask yourself: what kind of rest do you need most right now?

→ Physical? → Mental? → Emotional? → Creative?

The right type of rest isn't a reward. It's part of the work.

How are you making space for rest this summer?

You don't have to earn your rest. You can just… take it.

Summer has a funny way of reminding me of
Apr 27 · twitter

99% of professionals overlook this skill:

being pleasant to work with.

Most people think career success comes from being the smartest person in the room.

But.... people don’t just hire skills.

They choose teammates they trust, respect, and enjoy collaborating with.

“Easy to work with” isn’t about being a pushover. It’s a skill.

A set of habits you can practice every day:

→ Solve problems instead of just pointing them out

→ Listen deeply (and remember the details)

→ Deliver consistently without needing reminders

→ Stay calm when everything feels like it’s falling apart

→ Speak honestly, but with kindness

Being easy to work with helps you:

✅ Build trust that lasts through tough times

✅ Get invited to career-defining opportunities

✅ Form connections that open doors others don’t even see

The flip side?

🚫 People who are hard to work with create friction that slows everyone down.

🚫 They miss out on opportunities that require collaboration.

🚫 They burn bridges they’ll wish they hadn’t.

Because being easy to work with doesn’t cost a thing. But it might be the most valuable skill you’ll ever develop.

99% of professionals overlook this skill: 

being pleasant to work with.

Most people think career s
Sep 8 · youtube.com
Nir Eyal | Indistractable: How to Control Your Attention and Choose ...
Nir Eyal | Indistractable: How to Control Your Attention and Choose ...
Oct 18 · theguardian.com
Indistractable by Nir Eyal review – letting tech off the hook
Sep 10 · scotthyoung.com
Book Recommendation: Indistractable - Scott H Young

Related Questions

What are some practical techniques from "Indistractable" that can help me stay focused?
How does Nir Eyal's background in psychology influence his approach to technology?
What are the main differences between "Hooked" and "Indistractable"?
How can I apply the four-step model from "Indistractable" to my daily routine?
What are some common misconceptions about distraction that Nir Eyal addresses in his book?
Nir Eyal
Nir Eyal, photo 1
Nir Eyal, photo 2
Add to my network

Location

Singapore