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Nir Rubinstein
Chief Architect at AppsFlyer
Nir Rubinstein is the Chief Architect at AppsFlyer, a prominent company in the mobile marketing analytics and attribution space.1 He is 42 years old, lives in Tel-Aviv with his wife and two children, and has been with AppsFlyer for over nine and a half years.1
Career Highlights
Nir joined AppsFlyer as its first employee when the company was in its early stages, working alongside the co-founders after they received their seed funding.1 Under his technical leadership, AppsFlyer has grown significantly, now employing around 1,300 people and handling massive amounts of data - processing approximately 140-150 billion events per day.1
Technical Expertise
Nir has extensive experience in:
- Scaling infrastructure to handle enormous data volumes
- Developing complex data pipelines
- Implementing algorithmic solutions for marketing analytics
Before joining AppsFlyer, Nir worked on various startup projects, though he admits that most of them were unsuccessful.1 His previous roles include positions at Cloudinary and WinBuyer.4
Personal Growth
Nir attributes much of his professional growth to his time at AppsFlyer. He has mentioned that the company's rapid expansion has driven his own development, stating, "AppsFlyer made me grow - the growth explosion of AppsFlyer means that I grew with it".3
Nir is known for being an excellent developer, a fast learner, and a great team player. He is described as being passionate about software development and design.2
Highlights
AppsFlyer's co-founder and CTO, Reshef Mann, is on a personal time off for 2 months.
First of all, I think it's amazing that he does that - after starting the business with Oren Kaniel at 2011, day in and day out, a long vacation is so sorely needed.
Also, this vacation is primarily around his wife and kids - spending time with them abroad, but also making some of their dreams come true (traveling, going to supercar factories etc.)
I can write a lot of things about why this is important- both in setting an example and also on the personal level, but I won't go into all that. I'll just write that I miss him and that, even though he's away at the moment, we're trying to make decisions that will make him proud (even though this is the farthest thing from his mind - he's mostly interested in just doing the right thing - both in the technology and the human aspects).
Reshef is also one of the funniest people I know (and he's the actual reason I joined AppsFlyer back in 2012, but that's another story) - attached is his photo "striking a pose" during, as far as I know, his only time trying out Golf. I truly hope he gets to experience a lot of new stuff during his vacation.
"Why should I work at AppsFlyer and not somewhere else?"
I get this question a lot, especially nowadays, when the employee market is crazy. I always like to state a very simple fact - the people working at AppsFlyer are the best in the world at what they do, not because they were born better than everybody else (even though I have the privilege of working alongside some of the smartest people I know - WAY smarter than me!), but because working at AppsFlyer forces(!) you to be better just in order to keep up with the ever increasing challenges.
To the people that I interview, I make a very simple promise - "invest your time in us and you'll be at the forefront of your profession". I have no qualms about making that promise - the thing that is called AppsFlyer fulfills it for me.
Just a random pic of two guys I know ;-) They weren't born a CEO and CTO - AppsFlyer taught them how to assume those roles!
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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