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Nishiggandha Kerure
Brand Manager, Nykaa - Ex-L’Oréal - IIM Shillong
Professional Background
Nishiggandha Kerure is a talented and dynamic Brand Manager currently making significant contributions at Nykaa, a leading beauty and wellness e-commerce platform in India. With a rich background that includes over four years of extensive experience in sales and marketing, Nishiggandha has honed her skills by working with some of the most prominent names in the industry, including the L’Oréal Group. Her experience at L'Oréal, which spanned across various sales and marketing roles in the vibrant categories of skincare, makeup, and haircare, equipped her with a deep understanding of consumer dynamics and brand management.
Earlier in her career, Nishiggandha also spent a year at DBS Bank as an Associate Treasures Relationship Manager, where she showcased her aptitude for building client relationships and managing financial portfolios. Through her diverse roles, she has garnered a wealth of experience and insight into both the financial services and consumer goods sectors, which she adeptly brings to her current position at Nykaa.
Education and Achievements
Nishiggandha's educational journey is as impressive as her professional career. She completed her Post Graduate Diploma in Management from the prestigious Indian Institute of Management, Shillong (IIM Shillong) between 2015 and 2017. During her time at IIM Shillong, she stood out as one of the top scholars, being designated as one of the 15 ‘Aditya Birla Group Scholars’ in India. She was also recognized as one of ‘India's Top 30 Student Leaders’ by Hindustan Unilever Limited, a testament to her leadership abilities and her commitment to excellence.
Furthermore, Nishiggandha earned the distinction of being one of the eight ‘Crisil Young Thought Leaders’ across India, China, Argentina, and Poland—a prestigious recognition of her intellectual contributions and innovative thinking.
Nishiggandha's passion for literature is reflected in her work as a co-author of the book 'People Called Shillong,' published by The People Place Project and Penguin Random House. This project showcases her creative side and allows her to express her thoughts on the vibrant culture of Shillong. Her writing prowess was recognized on an international stage when she was ranked among the top 15 authors worldwide in the Peter Drucker Challenge in 2019, further solidifying her credentials not only as a business professional but also as a thought leader in the literary community.
Achievements
In addition to her remarkable academic and professional achievements, Nishiggandha has an impressive array of roles and responsibilities that reflect her versatility and commitment to her personal and professional development. Before rising to her current position at Nykaa, she successfully navigated through various roles at L’Oréal, including Management Trainee in both Sales and Marketing, and eventually becoming Manager - Sales, where she demonstrated exceptional leadership and strategic thinking.
Through her role at Nykaa, Nishiggandha continues to leverage her strategic marketing insights to enhance brand visibility, drive engagement, and foster deeper connections with consumers. Her understanding of consumer behavior and market trends, paired with her solid educational foundation and diverse professional experience, positions her as a valuable asset in the fast-paced world of brand management.
Nishiggandha is not just a professional; she is a constant learner and a passionate advocate for sharing knowledge. Her background in business administration, combined with practical experiences across multiple sectors, equips her with a multifaceted perspective essential for navigating today’s complex market landscapes. Her relentless pursuit of excellence and creativity continues to pave the way for her future successes.
tags':['Brand Manager','Nykaa','L’Oréal Group','Sales and Marketing','IIM Shillong','Aditya Birla Group Scholars','Hindustan Unilever Limited','Crisil Young Thought Leaders','People Called Shillong','Penguin Random House','Peter Drucker Challenge','Business Administration','DBS Bank','Creative Writing','Leadership Development'],'questions':['How did Nishiggandha Kerure’s experience at IIM Shillong shape her career in Brand Management?','What insights did Nishiggandha Kerure gain during her time at L’Oréal that she applies to her role at Nykaa?','In what ways has Nishiggandha Kerure contributed to the literary community through her writing endeavors?','How does Nishiggandha Kerure integrate her background in finance from DBS Bank into her marketing strategies at Nykaa?','What motivated Nishiggandha Kerure to transition from banking to a career in sales and marketing?']},
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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