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Nitesh Priyadarshi
Chief Strategic Insights & Analytics officer | ex Unilever | Anthropology & Marketing
Nitesh Priyadarshi is the Global Head of Strategy, Insights & Analytics at Danone, based in Paris, France.13 Here are some key details about his career and background:
Professional Experience
- Currently serves as the Global Head of Strategy, Insights & Analytics at Danone, based out of their headquarters in Paris1
- Previously worked at Unilever for over 17 years across 4 different geographies1
- Most recently served as the Consumer & Market Insights Head (VP CMI) for Unilever South Asia for 5 years before joining Danone1
Career Progression
- Started his career in 1998 as a qualitative researcher1
- Spent the first 7 years working at market research companies like Indica Research, TNS/Kantar, and Nielsen1
- Joined Unilever India in 2006 as Senior CMI Manager for Home & Personal Care1
- Held global and regional roles at Unilever in Brazil, Singapore, and the UK before becoming VP CMI for South Asia1
Key Strengths and Contributions
- Known for his humane leadership style and talent development skills1
- Focuses on identifying growth opportunities and implementing new agile research methods1
- Advocates for digital ways of working and an enterprise approach to business challenges1
Educational Background
- Holds a Bachelor's degree in Anthropology3
Nitesh is recognized as a senior insights professional with expertise in deciphering complex data to generate actionable insights, guiding through uncertainty, and decoding trends.4 His leadership philosophy emphasizes empathy, curiosity, and humility.2
Highlights
Did you know, a winning product has…
- 50% more chance of gaining market shares,
- drives 2X repeat rates &
- boosts Share of Requirement by ~10X
And at the heart of Danone’s mission, health through food, is an unwavering commitment to science & technology and consumer & patient centricity to make superior products.
Along with few of my team members, I had this great opportunity to visit Danone’s Global Research and Innovation centre in Paris-Saclay. A place built for collaboration, innovation and invention to invent the future of food. Thanks Victoire and team for hosting us!
Always fun to blind taste our products and understand in detail what goes behind creating such great products to continuously deliver superior tasty, healthy and nutritional solutions to our consumers & patients needs.
Cannes Lions International Festival of Creativity, where the world comes together to celebrate game changing, progress driving & culture shifting creativity AND to simply soak in all the inspirations & share experiences and accept with all the humility in the world that at any age or stage of your life or career there is always a lot to learn, while having fun with colleagues (Danone) & friends and feeling, enjoying and soaking in the positive vibes & energy. And if this is your first time, like mine, Simply Priceless!
What made it even special this time was the #InsightsLions2024 event, organised for the first time by Insights Lighthouse team led by Dr. Liubov Ruchinskaya. Thanks a ton Insights Lighthouse team & everyone who supported you on this journey, for creating this platform, wherein more than 120 global insights leaders came together for exchanging ideas & inspiring each other on the future of insights & analytics for growth. I was truly inspired by all the speakers and was humbled to share my thoughts along with my esteemed fellow panelists Marc Beierschoder, Michael Nevski, Anna Fordkort & Jonathan Taylor-Miller 🐔, moderated by Liubov.
Equally exciting was to share my thoughts on Kantar Blueprint for growth with industry leaders Myralda Derks, Elaine Rodrigo & Ian Edwards, moderated & presented by Mark Visser & Jane Ostler from Kantar.
A special thank you to the Team at Danone led by Christine Siemssen & Catherine Lautier for making sure the program curated specifically for us was as enriching as everything else around us in Cannes and of course for all the fun time together :)!
