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Noa Danon

Co-Founder & CEO @EverAfter

Noa Danon is a customer-focused and employee-focused individual who excels at people-focused problem-solving approaches. With a diverse educational background that includes studies in Software Development, Cognitive Science, Computational Neuroscience, and Business Administration, Noa has a unique perspective on various fields.

Noa's professional journey includes roles such as Co-Founder and CEO at EverAfter, Product Mentor at Techstars, Founding Member at Tel Aviv Collective, Head of Product at Behalf, Director of Product Management - Growth at Behalf, Head of UX and Product Manager at Hewlett Packard Enterprise, and roles in user experience and project management at UI - Human Factors Ltd. Noa has also contributed as a Lecturer at The Open University of Israel and Azrieli College of Engineering Jerusalem, along with experience as a Software Developer in the Israeli Air Force.

Noa Danon's educational foundation at the Army Training Program in Computer Programming (MAMRAM), The Hebrew University for Cognitive Science and Physics, and further studies for a PhD in Computational Neuroscience at The Hebrew University complement the practical experience in the tech industry and academia. Noa has also pursued a Master of Business Administration (M.B.A.) from The Open University of Israel.

Through a combined expertise in technical fields, cognitive sciences, and business administration, Noa incorporates a creative and empathic approach to problem-solving, prioritizing human-centric solutions that resonate with customers and employees alike. Noa's extensive experience across diverse organizations has honed skills in product management, user experience, mentoring, and leadership, making them a versatile professional with a deep understanding of technology and human behavior.

Highlights

Jun 17 · linkedin

B2B Product teams should own customer onboarding.

Or at least, we should try and have this exercise -

Product people will need to understand this initiative (and not assume the product is so great that customers can get onboarded 'as-is').

We need KPIs and a way to measure (TTV, success rate, cost of program and resources, etc.).

Assuming we have all that, would product teams get better results than onboarding/CS teams? It's a hard bet.

Would they productize part of what is being manually served by onboarding teams?

Would they solve some issues in the product that can make the experience better and clearer?

Would they be able to provide a very personalized experience as onboarding teams do?

Or is customer onboarding a whole different skill set, that the best results would be achieved by specialized teams trained to work with customers?

Or, maybe, one day, product and post-sales teams will collaborate better and achieve superior results when it comes to the most important asset the business has - its customers.

Jun 11 · linkedin

True or False -  "We need to have everything for the customer in the same place."

I hear this a lot (I guess it is expected when you’re the CEO of a company like EverAfter).

But this statement always makes me uncomfortable.

Many companies are currently a mess, with customers overloaded by links, spreadsheets, and decks.

Simply dumping everything in one place won't solve the problem.

First, we need to understand the issue -

Companies create numerous resources and services for customers, assuming that access will lead to success, renewals, and growth.

While making everything accessible in one place increases the chances of customer engagement, it’s not enough.

Overwhelming customers with irrelevant programs and assets creates chaos. If you can't decide on what is most relevant for the customer, how do you expect the customer to decide?

Treating your assets and programs as a product means making them relevant, clear, and action-driven.

We've created a whole course around these concepts.

If you're looking for ways to make your programs and assets more effective, this course is for you!

Link to enroll is in the first comment >

Noa Danon
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Location

Tel Aviv District, Israel