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Noa van der Stam
🚀 Growth Marketing | Account-Based Marketing | Women in Tech | Dutch
Noa van der Stam is a data and purpose-driven B2B marketer currently serving as the Head of Account-Based Marketing & Benelux Regional Field Marketing at Yokoy.1 She has a strong background in marketing, with experience in various roles at companies such as Qualtrics and USG People Nederland.1
Career Highlights
- Current Role: Head of Account-Based Marketing & Benelux Regional Field Marketing at Yokoy1
- Previous Positions:
- Benelux Field Marketing & ABM Manager at Qualtrics
- Customer Experience & ABM Campaign Manager at Qualtrics
- EMEA Digital Customer Experience Campaign Lead at Qualtrics1
Achievements
- Won the Future Female Leader Award from IESE Business School in 20232
- Selected for The Next Web T500 list as one of the top 500 digital minds under 26 in the Netherlands1
- Received multiple awards at Qualtrics, including the Innovator of the Quarter for a DEI program and the One Team Award in 20191
Skills and Expertise
Noa specializes in account-based marketing, field marketing, and customer experience. She has certifications in various areas, including:
- Introduction to Generative AI from Google
- CoreXM Expert Certification from Qualtrics
- Customer Experience Expert Certification from Qualtrics1
Noa is bilingual in Dutch and English, with elementary proficiency in Spanish, German, and French.1
Highlights
As a small team tasked with running an ABM program across EMEA, I needed to find ways to scale the program, and fast!
That’s why I’m thrilled to be a guest professor at Mutiny’s new ABM MBA with hosts Molly Bruckman and Stewart Hillhouse!
In this class, I will share practical ABM strategies and tactics, including: – How to scale 1:1 microsites for target accounts – Strategies for creating a content catalogue for GTM teams – Working with sales to create personalised content to accelerate deal cycles.
To hear more, tune in live, register through the link in the first comment:
Humbled to receive the “Outstanding Performance” Spotlight Award at our global Sales Kick-Off with 2,000+ colleagues from around the world last week!
The best part of my job is working closely with our local Sales and Customer Success teams in EMEA to drive thoughtful activities for our market and customers through ABM. To lead and grow this programme exponentially to a top pipeline-generating workstream in the business, with over 5000+ personalised assets and activities delivered in 5 languages, makes it all the more worth it.
A special thank you to our amazing Benelux team, my Marketing colleagues worldwide, the brilliant women pictured below and the many talented people I get to work with on a daily basis.
Thank you Brian Stucki for the recognition and for hosting a great, energising and inspiring SKO!
Onwards and Upwards!
