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Noah Lack
Founder @ Athletes & Assets™
Noah Lack is the founder of Athletes & Assets™, a platform designed to educate athletes on business topics and entrepreneurship. He also hosts The Athletes & Assets Podcast, where he interviews athletes about their experiences in business and investment. The podcast has been running since January 2021 and aims to bridge the gap between sports and business expertise.12
Professional Background
- Founder of Athletes & Assets™ (2023 - Present)
- Host of The Athletes & Assets Podcast (2021 - Present)
- Head of Growth at Myria (2022 - 2023)
- Finance and Legal Operations at Accel (2021 - 2022)
- Venture Scout at AiSprouts VC (2021)
- Intern at AiSprouts VC (2021)
- Business Strategy at UNest (2020)
Education
Noah holds a Bachelor's degree in Economics with a minor in Entrepreneurship from Santa Clara University. He has been recognized on the WCC Commissioner's List Honor Roll, which honors student-athletes who excel both academically and athletically. Additionally, he was a gold medalist at the 2019 Maccabi Panamerican Games, representing Maccabi USA.1
Mission and Impact
Through Athletes & Assets™, Noah aims to empower athletes by providing them with the knowledge and skills necessary to navigate the business landscape effectively. His work emphasizes the importance of financial literacy and entrepreneurship for athletes, encouraging them to leverage their platforms for broader impact.12
Highlights
With the help of my friends Monique Billings of the Los Angeles Sparks and Marina Mabrey of the Chicago Sky WNBA, I made a market map of the WNBA. Here's what your favorite players are involved with off the court...
Please note:
- The majority of this information is comprised of public sources. Marina and Monique chipped in as well.
- The players on the map were on a 2023 roster.
- I have omitted higher education/coaching.
- Due to privacy barriers I also omitted the following:
- Angel Investing (Startups, Limited Partnership, etc.)
- Stock Portfolios
- Endorsements
It's great to see the philanthropic impact players are making. We see many NBA players with their own podcast, but broadcasting has struck a chord with the WNBA community.
However throughout this process, the biggest standout for me is the diversity of ventures. If you’re an WNBA player or representative reading this, please reach out if I have missed something!
If you like this kind of stuff, join the Athletes & Assets™ community to stay updated- https://lnkd.in/gVnDpwH6
As we head into NBA All-Star Weekend, I sat down with New Orleans Pelicans Shooting Guard Matt Ryan on Athletes & Assets™ to discuss what some of his competitors are building and investing in off the court:
Full conversation- https://lnkd.in/g78Fe72x
After our chat I took things a step further and made a market map of the entire NBA (You know, like the tech guys typically do).
Please note:
- The majority of this information is comprised of public sources. A small piece was comprised by word of mouth.
- The players on the map are currently on a roster.
- Due to privacy barriers I have omitted the following:
- Angel Investing (Startups, Limited Partnership, Sports Team Ownership, etc.) *Players under VC category have demonstrated they have their own fund/family office.
- Stock Portfolios
- General Endorsements
Clearly media is a hot venture right now, with venture capital right behind it (pun intended). Having your own fine wine in the league is another emerging trend.
What is exciting is that this graphic will be out of date by next week because the NBA is a dynamic environment. In the meantime, if you’re an NBA player or representative reading this please reach out if I have missed something!
