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Noe Garcia
Partner & VP of Growth at LTVplus of LTVplus. Providing World-Class Customer Service Outsourcing for Ecommerce Brands.
Noe Garcia is an accomplished sales professional with a robust career spanning multiple industries, particularly within technology and financial services. Currently serving as the Director of Sales at NetDNA, Noe has honed his expertise in driving revenue growth and building high-performing sales teams. His extensive background in sales and business development has made him a pivotal figure in the tech industry, where he has facilitated growth for various organizations through strategic leadership and innovative sales tactics.
Before his current role at NetDNA, Noe demonstrated his versatility and business acumen as the Partner and VP of Growth at LTVplus, where he played a critical role in scaling the company’s operations and enhancing its market presence. His journey in sales leadership continued with his tenure at TaskDrive, where he focused on sales enhancement strategies leading to substantial business development.
Noe's impressive career includes serving as Partner and Chief Revenue Officer (CRO) at Capna Systems, a role that underscored his ability to lead revenue generation initiatives effectively. His entrepreneurial spirit is highlighted by his experience as Founder and CEO of Cifras, a venture that achieved successful acquisition, showcasing his capability to build and grow companies sustainably.
Prior to these ventures, Noe had influential roles at StackPath and MaxCDN. As the Director of Sales at StackPath, he was instrumental in expanding the firm's digital content delivery network capabilities, whereas at MaxCDN, he headed the sales department until its acquisition, facilitating the transition into a larger enterprise ecosystem. Noe’s foundational experience in banking came with his roles at Wells Fargo as a Business Deposit Specialist and Business Banking Specialist, alongside a Wealth Management Internship at Merrill Lynch that provided him with critical insights into financial services.
Educationally, Noe holds a Bachelor's degree in Economics from UCLA, where he laid the groundwork for his understanding of market dynamics, consumer behavior, and economic principles. This academic background complements his professional trajectory, enabling him to approach sales and business strategy with a data-driven mindset that is critical in today’s competitive environment. Noe Garcia is a dynamic leader whose career achievements reflect his commitment to excellence in sales and his capacity to navigate the complexities of ever-evolving markets.
Highlights
Here’s what I love about founder-led sales:
When done right, nobody tells a better origin story than the founder themselves.
And this can be huge because, unknowingly, the origin story of the product usually states the problem they found and aimed to solve.
This makes for great sales!
All great sales give you great insight into why something is being done, gathering your buy-in if relatable.
And that is the other piece, making things relatable.
And I know no better way to give insight into why something has been done and why it should matter to you than the origin story.
Here's the thing, we don’t want to hear about the development challenges that you had to face to get this product out there.
We just want to know:
(1) How you ran into this problem
And
(2) How you fixed that problem
That’s it!
Origin story complete ✅
Now, if your prospect has this problem, what do you think is coming next?
They will want to learn more about the product.
This is where you can start to explain your product and features, but you want to keep in mind that all the features funnel back to the original problem you solved.
For this little trick, my friends, we will start to implant the possibilities of how things could change for your prospects if they do business with you 😏
And this, my friends, is how simple, fun, direct, and effective your sales should be.
———— Hi, my name is Noé, and I help founders transition from founder-led sales to hiring their first few successful sales roles.
If you have questions about whether it’s time for you to consider this transition, please let me know ✌🏼
Pic is of my two no longer sick babies thanks for all the love.
I went fishing with a 3rd generation fisherman, and this is what he taught me about fishing and selling in a Red Ocean.
In nature, a Red Ocean symbolizes fierce competition, akin to a fish frenzy.
Many of us sell right in the center of this kill pit because most of our clients are there.
So we use fancy marketing and clever sales techniques and throw money at the situation to stand out.
You might hook some clients, but it's a zero-gain game. Your competition is also winning business, but some with less investment. Then you realize that THE ONLY DIFFERENCE BETWEEN YOU AND YOUR COMPETITION IS NOTHING. You may have different-colored branding, post more pictures of your team on LinkedIn, have a nicer website, better analytics, or even amazing client-centric support. Still, ultimately, you and your competitors are selling the exact same services.
So you run to your team, and they come up with recycled ideas of how to bring in more leads, outreach, conferences, Ads, or even hire a rockstar salesperson because that is all you can do. But at the end of the day, you still end up competing based on price because you just added fuel to the fire and got more of the same, and that is never fun.
So what do you do?
Simple: cast outside the bait ball.
People who know me know I fish. Fishing and selling are things I have done my whole life.
One time, I was out fishing with one of the best fishing guides in Baja. This guy thinks like a fish.
We come across a bait ball being attacked by hundreds of Mahi Mahi!
So I take my fishing pole, swing it over my head & cast right into the middle of the bait ball.
I immediately hook a fish.
Other boats started to see what was going on & all started to do the same.
The fishing was good, but eventually, the fish got smaller and not big enough to keep.
That is when the legendary fishing guide spoke…
“Cast your line on the outside of the red water.”
Not a handful of tries occurred when boom!
We hook and land one of the biggest fish of the trip.
After the trip, I asked the fisherman why that had worked, and he said simply….
Because the fish are hungry and you put bait in front of them 💡
I immediately understood!
You see, the fish at the center are Solution aware!
They are hungry and cherry-picking the fish they want to eat, and all the fisherman can do is drop their juiciest equipment in the water and hope for the best 🤞🏼
The fish on the outside, on the other hand, are only Pain-aware.
They know they are hungry and are in the process of discovering that there is a solution ahead.
The savvy fishermen know this and cast it on the outside as the only solution for the fish. With little competition, the fish is hooked and landed.
This is called solution selling 📈
So, if you are selling in a Red Ocean and not sure what to do, catch your clients when they are hungry, also known as problem-aware, and offer them a solution that will fill their appetite 🤤 and if you need help, DM me 🤑
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.