Suggestions
Noelle Cantarano
VP of Global Marketing at Future Beauty Labs
Noelle Cantarano is a seasoned marketing executive with extensive experience in the beauty industry. She currently serves as the VP of Global Marketing at Future Beauty Labs, overseeing strategy for a portfolio of brands including Tan-Luxe, Isle of Paradise, Tanologist, and BYOMA.1
Key aspects of Noelle's background and role include:
-
She holds a Bachelor's degree in Communications from the University of Massachusetts Amherst.
-
At Future Beauty Labs, she manages marketing strategy for multiple award-winning sunless tanning brands as well as the skincare brand BYOMA.1
-
Noelle is known for her expertise in brand development, product innovation, and creating disruptive marketing campaigns tailored to specific demographics.1
-
She believes strongly in an "always-on" marketing approach and leveraging reactive marketing to engage with consumers in real-time.1
-
Prior to Future Beauty Labs, Noelle held senior marketing positions at companies like Tarte Cosmetics and Lippe Taylor, gaining experience in areas such as integrated marketing, digital strategy, and public relations.
-
She has a proven track record of fostering consumer connections and building engaged brand communities through strategic content creation.1
-
Noelle has been instrumental in driving significant sales growth for brands under her purview. For example, she helped generate a 124% increase in Isle of Paradise sales at certain Sephora locations through targeted experiential marketing events.2
-
Her approach emphasizes creating authentic connections with customers, as evidenced by her statement: "There's nothing like meeting [your customers] face to face".2
Noelle Cantarano is recognized as a valuable asset in marketing departments, known for her proficiency in both data-driven strategies and creative approaches to brand building and consumer engagement.1
Highlights
Vogue names #IsleofParadise Self-Tanning Drops the best tan for the face.
“Self-tan has always been a cloak of confidence for myself, and for my celebrity clients, but for some reason, it was only communicated to consumers as a one-body-shape, one-skin-tone type of beauty product, which has never been the case for me!” explains celebrity tanning expert and founder of Isle of Paradise, Jules Von Hep. With what he calls “post-pandemic fatigue” in mind, he believes we should rely on self tan to help boost confidence by awakening the skin. There’s something about a lit-from-within glow that makes us look alive by nature. “Our skin looks more even and our glow more prominent–and that, in turn, affects our day-to-day mood.”
Future Beauty Labs, SEPHORA
#IsleOfParadise, the self-tanner for every #Barbie including the stunning Margot Robbie.
