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Noelle Huynh

Senior Vice President, Measurement & Research at Warner Bros. Discovery

Noelle Huynh is a senior-level leader with extensive experience in media, consumer and market research, and analytics.1 She currently serves as the Senior Vice President of Measurement & Research at Warner Bros. Discovery, a position she has held since October 2021.1 In this role, she leads a team focused on measurement and analytics, including ad and campaign effectiveness research, audience measurement, new currency development, attribution, and reporting to inform campaign and ad sales strategies.1

Prior to her current position, Noelle held several notable roles in the media and entertainment industry:

  1. Vice-President of HBO Max Research (June 2020 - October 2021)
  2. Marketing Research at Facebook (November 2018 - June 2020)
  3. Head of Consumer & Market Insights at Hulu (May 2014 - January 2018)
  4. Sr Manager, Research Strategy and Insights at Hulu (March 2011 - May 2014)

Noelle's expertise lies in identifying knowledge and data gaps, designing solutions, and building teams and infrastructure for measurement.1 She has a proven track record in supporting brand and performance objectives, brand & creative strategy research, and industry/competitive research & analysis.1

In her current role at Warner Bros. Discovery, Noelle oversees measurement and analytics to uncover insights that inform campaign and sales strategies, improve audience counting accuracy, and demonstrate the value of Warner Bros. Discovery's diverse portfolio.12

Highlights

How Warner Bros. Discovery is Proving Outcomes for its Advertisers
How Warner Bros. Discovery is Proving Outcomes for its Advertisers

Related Questions

What are some of the key innovations in ad measurement that Noelle Huynh has championed?
How does Noelle Huynh's experience at Facebook and Hulu influence her approach at Warner Bros. Discovery?
What specific challenges does Noelle Huynh face in measuring campaign performance across Warner Bros. Discovery's diverse portfolio?
How does Noelle Huynh's team at Warner Bros. Discovery utilize big data and new currency measurement?
What are some examples of successful campaigns that Noelle Huynh has led or been involved in?
Noelle Huynh
Noelle Huynh, photo 1
Noelle Huynh, photo 2
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Location

Santa Monica, California, United States